Demand Gen Report

ClearSlide Unveils Measurement Tools For Sales Engagement Platform
Industry News
Friday, 27 March 2015 08:55

ClearSlide logoClearSlide, a sales engagement platform provider, launched its ClearSlide Engagement and Follow solutions. The tools are designed to help sales and marketing teams monitor, analyze and respond to sales performance data.

The new tools are offered through the company's sales engagement platform, and are intended to help marketing and sales leaders coach sales reps, test or revise content and forecast potential closed deals.

HubSpot Acquires Rekindle App For Developing Personalized Contact Lists
Industry News
Thursday, 26 March 2015 09:08

HubSpot Logo 2xHubSpot has acquired Rekindle, a company that offers a mobile app intended to gather updated contact information from across all of a person's contact networks. The acquisition positions HubSpot users to gain insights into prospects through mutual connections. The financial terms of the deal were not disclosed.

The announcement comes during a time of considerable growth for HubSpot. The company launched its IPO in the latter half of 2014, and reported a 51% increase in revenue in its first quarter as a public company.

How Sales and Marketing Alignment Can Boost Revenue
Rich Media
Wednesday, 25 March 2015 00:00


It’s no secret that strong alignment between sales and marketing teams tends to be the exception rather than the rule. Despite the fact that there’s so much crossover in their day-to-day functions, the two teams are often divided by competition and internal politics — as well as separate, often contradictory, goals and metrics. In fact, as many as 76% of marketers admit that they’re giving short shrift to sales enablement. This infographic from Wheelhouse Advisors, a marketing consultancy, details the benefits your business can unlock when sales and marketing work together.

B2B Marketers Focus On Content And Cadence To Boost Later-Stage Lead Nurturing
White Papers
Wednesday, 25 March 2015 11:28

Shadow DGR DG0020 SR Lead Nurturing Act-On Mar 2015 1Over the past several years, B2B marketers have been expanding the role of lead nurturing as a key element of their marketing initiatives. In Demand Gen Report’s 2014 Lead Nurturing Benchmarking Study, 71% of respondents reported that they are using lead nurturing as part of their demand generation activities, and another 19% plan to within the next 12 months.

Salesforce Unveils Active Audiences To Automate Social Ad Management
Social & Mobile
Wednesday, 25 March 2015 09:43

Salesforce logo newSalesforce launched Active Audiences, a product designed to help marketers enhance their ad targeting capabilities across Facebook, Twitter and other mobile app connected through the Facebook Audience Network.

Part of the Salesforce Marketing Cloud, the tool is positioned to help marketers automate the management of targeted ads through Facebook Custom Audiences and Twitter Tailored Audiences applications. Active Audiences is designed to help marketers manage, segment and synchronize targeted advertising with their CRM data in real time.

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Demanding Views

Five Marketing "Best Practices" To Re-evaluate

By Braveen Kumar, Uberflip

Braveen Kumar HeadshotSooner or later, when they receive enough attention, useful advice and content marketing tactics run the risk of giving birth to buzzwords and generalized best practices.

Somewhere down the line, we lose sight of their initial usefulness or, worse, how they've evolved over time. It’s worth taking another look at these “best practices” to revisit their real value and relevance.


Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »


Solution Spotlight

Call Analytics And Automation With DialogTech

dialogtech logo rgbThe DialogTech Voice360 platform is a call analytics and automation solution designed to help marketers drive conversations with prospects that enhance revenue opportunities and maximize ROI.


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Industry Events

MarTech San Francisco 2015

When: March 31 - April 1, 2015

Where: San Francisco, CA

MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

Forrester's Forum For Marketing Leaders

When: April 14 - 15, 2015

Where: New York, NY

In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization. This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.

The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.