Demand Gen Report

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Vocus Adds Enhanced Email Features To Marketing Suite
Demand Generation Strategies
Written by Kim Zimmerman   
Thursday, 23 May 2013 08:37

Vocus logoCloud-based marketing provider Vocus added new email features to its Vocus Marketing Suite.

The latest version includes:

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Brainshark Launches Sales Enablement Portal
Industry News
Tuesday, 21 May 2013 12:16

brainshark logoBrainshark, recently introduced the Brainshark Sales Enabalement Portal for sales teams to manage content in a single, searchable repository. As part of the Sales Enablement Suite, the portal is mobile-optimized to enable team members to find, filter and search for relevant sales, marketing and training materials, according to Brainshark officials.

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Content Curation Success Hinges On Objectivity, Bridging Information Gap
Content Strategies
Written by Jonathan Lee   
Tuesday, 21 May 2013 07:55

contentContent curation is often described as a product of the Digital Age, but earlier forms of news aggregation were already being practiced in the early 90s.

“Content curation has been around for years,” explained Michael Kolowich, CEO of KnowledgeVision. “But the evolution of it as a thought leadership, expertise-establishing marketing engine is actually fairly recent.”

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Infographic: 7 Fun Facts About Tumblr
Rich Media
Tuesday, 21 May 2013 09:36

Screen Shot 2013-05-21 at 10.37.27 AM

With the buzz about Yahoo purchasing Tumblr this week, Ogilvy & Mather put together this infographic about the blogging site, including the fact that there are 117 million visitors per month.

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Certain Upgrades Software To Personalize Event Marketing
Industry News
Monday, 20 May 2013 08:44

CertainLogoFlat150Certain Inc., a provider of enterprise event management solutions, announced enhancements to its SaaS platform that enable marketers to personalize events for attendees by steering them toward the appropriate educational content and connections.

“Events represent the last marketing channel to be fully digitized and integrated into sales and marketing infrastructure, although marketers are spending 25% to 36% of their budgets on events,” Betsy Zikalis, VP of Global Marketing for Certain, told Demand Gen Report. “The idea is to make events more productive for marketers and attendees, pointing attendees to the right activities, right sessions they should go to and social networks they should tap into based on their roles and interests, among other factors.”

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The Next Generation Of
Customer Lifecycle Marketing

Download this exclusive new survey, which breaks down the priorities and challenges around customer lifecycle marketing, for both B2B and B2C brands. The report looks specifically at the growing focus on loyalty, acquisition and tracking behavior and preferences across channels.

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Solution Spotlight

Daddy Analytics From Daddy Donkey Labs

daddy analytics logoDaddy Analytics from Daddy Donkey Labs tracks Google Adwords, allowing marketers to monitor their Salesforce web-to-leads against their marketing spend.

Features/Functionality

Daddy Analytics brings together Salesforce, web analytics and Google Adwords.

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Jim Meyer, Vice President, eTrigue Corp

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Demanding Views

Driving Demand Creation With Competitive Intelligence

By Brian Hession, President and Founder, Oceanos

BrianEVPCompetitive Intelligence: What you must know to be successful (Part 1 of 2)

 

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Industry Events

INBOUND 2013

When? August 19-22
Where: Hynes Convention Center - 900 Boylston Street - Boston, MA

That’s right, the INBOUND conference is a must-attend event for marketers worldwide to experience the inbound marketing movement by learning, watching, using, talking, and networking for four whole days in the heart of Boston’s emerging tech scene.

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Marketo Summit 2013 -- San Francisco


When: April 8-10, 2013. 

Where: Hilton San Francisco Union Square - 333 O'Farrell St., San Francisco, CA.

No matter what time of year you visit San Francisco, you’ll find plenty of things to see and do. San Francisco is home to world-class restaurants, breath-taking sites and beautiful scenery.

Tweet with us: #mus13

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Achieving Measurable Marketing Results Across The Enterprise

Achieving Measurable Marketing Results Across The Enterprise

Date: June 26, 2012 Time: 8am - 12pm Where: MacArthur Park Restaurant in Palo Alto, CA

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Content Marketing World 2012
September 4-5-6, Columbus Convention Center
Columbus, Ohio USA
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B2B Content2Conversion Conference


When: Tuesday, April 24 2012. 

Where: The Times Center - 242 West 41st Street, New York, NY 10036

View Archived Sessions

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