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Sales 2.0 Event Spotlights Need For New Metrics, Collaboration Tools As Edge For Agile Companies
Feature Articles
Written by Andrew Gaffney   
Tuesday, 09 March 2010 17:32

The explosion of mobile devices and social media continues to transform the way companies engage with customers and prospects. These revolutionary changes are also driving increased adoption of Sales 2.0 process and technologies and providing a competitive advantage for early adopters.

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Unisfair Unveils Next Generation Of Virtual Engagement Platform
DemandGen Reports
Written by DG Report   
Tuesday, 09 March 2010 12:11

Virtual event provider Unisfair recently unveiled Version 9, the next generation of its Virtual Engagement Platform. The new platform is designed to streamline the virtual event process with added features, including the Virtual Business Center, designed to simplify the steps in creating virtual events.

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LeadForce1 Debuts New Marketing Automation Suite At Sales 2.0 Conference
DemandGen Reports
Written by DG Report   
Tuesday, 09 March 2010 11:44

A new marketing automation debuted at the Sales 2.0 Conference, when LeadForce1 launched today with the ambitious mission of changing “the dynamics of enterprise marketing.” The company’s patent-pending, next-generation approach is designed to improve the volume of qualified leads, increases sales pipeline velocity, and connect sales teams with qualified prospects in real-time.

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Blogging Best Practices Guide: Integrating Social To Extend Reach, Track Engagement
Feature Articles
Written by Amanda Ferrante   
Tuesday, 02 March 2010 13:51

With content marketing continuing to gain traction, blogs are re-emerging as a critical foundation for a company’s messaging. Blogs not only help to showcase a company’s offerings and supplement Web site content with an extended forum for prospects and existing customers, they also help to provide threads of conversation on social media channels.

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Solution Spotlight

HubSpot Inbound Marketing Software

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SOLUTION SNAPSHOT:

HubSpot is inbound marketing software that helps your business get found on the Internet by the right prospects and convert more of those prospects into leads and paying customers.

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Featured Webinar - Roadmap to Demand Acceleration


In this Webinar, we'll show you the Demand Acceleration Framework, a model for building demand-generation programs that deliver measurable sales results. This framework will help you make decisions about marketing resources and show your team where they're performing at or above recommended best practices.

Date/Time: Tuesday, March 16th at 2PM EST

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Featured Speakers:

Rob Solomon, CEO and Founder of Bulldog Solutions

Naylor Gray, Director/Global Marketing of Frost & Sullivan

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Industry Events

Sales 2.0 Conference

Register now to attend the Sales 2.0 Conference, San Francisco. Keynote Speakers include VPs from salesforce.com, Eastman Kodak, Oracle, Gartner & more! Use code Demandgen2025 to save $150. Offer expires Friday, 2/26. Visit www.sales20conf.com/SF2010 for all the details.

 
SiriusDecisions Summit 2010

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Attend SiriusDecisions Summit 2010 – Measure. Align. Transform.

May 12-14 – Fairmont Scottsdale Resort – Scottsdale, Arizona

Build your roadmap for high-performance b-to-b sales and marketing. Learn how your peers are measuring, aligning and transforming sales and marketing to drive growth. Register here!

 

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Demanding Views

Smart Selling Author Advises Marketers On Applying Sales 2.0

Twitter_photoAs a new generation of sales tactics emerges in the world of Sales 2.0, marketers must adapt to meet growing demands and trends in the BtoB space.

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What kind of lead nurturing programs are you currently running?
 

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