Demand Gen Report

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Oracle Enters Content Marketing Race With Compendium Purchase
Industry News
Written by Brian Anderson, Associate Editor   
Thursday, 17 October 2013 15:33

Oracle Compendium LOGOSOracle announced that it has closed a deal to acquire Compendium, a cloud-based content marketing vendor. Experts say the combination of Oracle Eloqua Marketing Cloud and Compendium highlights the rising prominence of content marketing and the need to automate content delivery across all channels.

“Oracle’s acquisition of Compendium further solidifies their dedication to modern marketing and will complement their existing Eloqua marketing cloud nicely,” noted Justin Lowe, VP of Marketing at Couch & Associates, in a statement to Demand Gen Report.

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Influitive Unveils New B2B Referral Solution
Demand Generation Strategies
Thursday, 17 October 2013 07:54

influitive logoInfluitive announced the launch of Influitive Referrals, a B2B referral solution designed to help marketers generate more sales-ready leads from customers and partners.

Influitive Referrals, which is integrated with Salesforce and LinkedIn, can suggest potential referral names from your advocate’s social networks.

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Infographic: SEO Gives Your Event Lasting Value
Rich Media
Wednesday, 16 October 2013 11:10

Adding SEO to your promotional strategy can give your one-time event greater longevity and a lasting return. This infographic from BKV, a digital marketer firm, outlines the steps to maximizing your on-line or off-line event.

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Marketers Eye Tighter CRM Integration To Improve Buyer Insights
Data Management
Written by Glenn Taylor, Associate Editor   
Wednesday, 16 October 2013 08:42

CRM shutterstock 143518591CRM systems have long been the hub of sales activity, but they are becoming an increasingly important tool for marketers.

The evolution of CRM platforms has coincided with the integration of sales and marketing teams, in which marketers are playing a larger role throughout the sales cycle. In addition to generating leads, marketers are being tasked with ensuring those leads result in sales, and the CRM remains the central source of sales activity.

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Brainshark On-Demand Integrates With Salesforce Identity
Industry News
Tuesday, 15 October 2013 09:17

Salesforce Brainshark LogosBrainshark, a provider of cloud-based business presentations software and solutions, announced that its Brainshark On-Demand application has been integrated with Salesforce Identity to enable access through a single sign-on.

Access to Salesforce and Brainshark through one log-in screen makes it convenient for users to access their apps while also allowing administrators an easier way to manage access across multiple apps, Brainshark officials noted.

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Demanding Views

The Human Touch Is Key To The Success Of Your Sales Organization

By Jamie Anderson, SAP

JamieAnderson SAP 2015Selling today is complex, and it’s no secret that the B2B buyer is king. They are digitally connected, socially networked and well informed. At the same time these empowered buyers are inundated with aggressive pitches, irrelevant sales exchanges and the fear that they aren't making good purchasing decisions. It can’t be that bad, though, right?

Apparently, it can be. A recent global survey, commissioned by SAP, highlights the biggest frustrations that B2B buyers have when vendors sell to them. The results leave you asking, "Where’s the personalized, human, touch?"

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Accelerating Sales With WebReply

WebReply logoWebReply's cloud-based sales acceleration platform is designed to help sales teams create segments, leverage marketing-approved content and gain insights on how to effectively nurture prospects through the sales funnel.

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Industry Events

Forrester's Forum For Marketing Leaders

When: April 14 - 15, 2015

Where: New York, NY

In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization. This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.

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The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.

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