Demand Gen Report

Killer Content Is Interactive, Educational and Inspirational
Content Strategies
Written by Demand Gen Report Staff   
Wednesday, 29 May 2013 09:13

DGR Report Killer Content Awards 2013 v6Whether it is a playful infographic or a more serious thought leadership piece, the common threads of all of the winners of the Killer Content Awards is that they connect with their audiences in ways that are meaningful and measurable.

Any great campaign begins with clearly established objectives — help new sales leaders extend their tenure, reach mid-sized firms or explain the impact of Big Data on sales organizations. These assets were then aligned to those specific aspirations, which resulted in effective, targeted content.

Infographic: Email Still The Most Popular Marketing Tool
Rich Media
Tuesday, 28 May 2013 16:55

Screen Shot 2013-05-28 at 5.56.58 PM

With corporate users sending and receiving an average of 112 emails per day, it is still the most popular communication vehicle for marketers, ahead of SEO and event marketing, according to this infographic from Dekh. Email is most likely to be opened on Tuesdays.

Marketo Rolls Out Budget Management Tool
Revenue Strategies
Tuesday, 28 May 2013 09:10

marketologoMarketo announced Marketo Financial Management (MFM), an application to provide marketers with an up-to-date view of marketing spend so that they can forecast accurately, find and reallocate program dollars and spend to plan. MFM's web-based, automated approach is designed to replace spreadsheets and manual processes to easily share and manage budgets from a single source, according to Marketo officials.

"Marketing organizations need a system for budgets and operational data, just like other departments," said Kristen Petersen, Director, Marketing Operations at F5 Networks, a provider of application delivery networking services. "Combining budget management and marketing automation in a single marketing platform is a big win for marketers. We expect Marketo's solution to help marketing improve budget oversight and simplify the relationship between marketing and finance."

Pardot Expands Lead Capture Capabilities To Facebook
Social & Mobile
Friday, 24 May 2013 09:53

Exact-Target 0154658ExactTarget announced that its marketing automation platform Pardot is now integrated with Facebook, enabling marketers to acquire new prospects through the social media channel.

The new capability integrates Pardot’s technology into Facebook tabs built on ExactTarget’s SocialPages, enabling marketers to capture leads by providing prospects an opportunity to register for contests or special offers on Facebook.

Vocus Adds Enhanced Email Features To Marketing Suite
Demand Generation Strategies
Thursday, 23 May 2013 08:37

Vocus logoCloud-based marketing provider Vocus added new email features to its Vocus Marketing Suite.

The latest version includes:

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Demanding Views

Three Spooky Content Marketing Practices That Will Scare Off Readers

By Eric Vidal, Director of Product Marketing, InterCall

Eric Vidal IntercallMany companies have turned to content marketing as an effective way to boost their search engine rankings, promote their products or services and connect with customers. But when producing original content, marketers should be mindful of a few practices that will discredit their web site and scare readers away. In the spirit of Halloween, here are three spooky content marketing practices to avoid.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Cloud-based Data Integration With Skyvia

Skyvia logoSkyvia is a cloud data integration service that is positioned to integrate a company’s cloud-based CRM system with roughly 15 data sources.


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Industry Events

Internet Summit ‘14

When: November 11 – 13, 2014

Where: Raleigh, NC

Internet Summit is a premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Attendees come from a broad range of organizations including National Brands, Agencies, Technology Companies, Media, B2B Providers, Associations & Nonprofits and Startups.

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.