Demand Gen Report

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Infographic: Email Marketing By The Numbers
Rich Media
Wednesday, 13 November 2013 09:50

11-13 dgr chart of the week facebook

Investment in email marketing is expected to reach $2 billion by 2014 and 59% of B2B marketers say email is the most effective channel for generating revenue. Those are just a few of the email marketing statistics shared by Trumpia, a digital marketing company.

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Webinar: Content, Follow-up And Scoring Key To Converting Prospects
Content Strategies
Written by Brian Anderson, Associate Editor   
Tuesday, 12 November 2013 10:17

webinars shutterstock 134249441Lead generation remains a primary focus of B2B marketers, but many prospects fall through the cracks before they can even be qualified as a lead for the sales team. In a recent webinar titled: 3 Ways To Convert More Prospects Into Leads, speakers outlined the steps that B2B marketers need to take to properly nurture leads: relevant content, timely follow-up and effective lead scoring.

According to Craig Elias, creator of Trigger Event Selling and Chief Catalyst of SHiFT Selling, B2B marketers need to align their content with the events that trigger a purchase.

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Marketo Event App Now Available For Google Android And iOS Tablets
Industry News
Monday, 11 November 2013 07:55

marketo LogoMarketo announced that its mobile Marketo Event Check-in app is now available for use on Google Android and iOS tablets. The Marketo Event Check-in app enables marketers to automate the process of event check-in and follow up and provides real-time access to attendance information.

The app enables marketers to:

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Salesformics Builds Marketing, CRM System For Small Businesses
Industry News
Friday, 08 November 2013 08:26

salesformics-logoSalesformics, a sales and marketing automation solutions provider, has launched its public beta offering that is designed provide small businesses with affordable marketing and sales automation solutions with search engine-like navigation.

The Salesformics solution combines three capabilities into one platform: CRM, which offers lead, account and opportunity management; marketing automation, which includes a click-and-drag workflow system; and dashboarding, which allows company employees to track performance indicators.

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Intelliverse Adds Marketing Integration to Sales Automation Solution
Industry News
Thursday, 07 November 2013 09:58

Intelliverse3color thumbnailIntelliverse, a cloud-based solutions provider, unveiled a new feature for its IntelliConnection Enterprise sales automation solution that enables integration with marketing automation platforms.

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Demanding Views

Connecting With Customers Is No Longer Just For B2C Marketers

By Paul Mandeville, QuickPivot

PaulMandeville newDespite access to powerful marketing technology, B2B marketers continue to hamstring themselves when it comes to connecting with their customers — particularly in comparison to their B2C counterparts.

While B2C companies and products maintain vibrant digital communities — fueled by content and conversations — B2B products are often conspicuously absent from these channels or focus heavily on pushing corporate messages that their buyers don’t care about.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Allocadia Offers Revenue-Driven Performance

Allocadia placeitAllocadia is a marketing performance management software designed to help marketers enhance their planning and budgeting capabilities to improve overall ROI.

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Industry Events

The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.

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