Demand Gen Report

Infographic: Measuring The Impact Of Content Across The Buying Cycle
Rich Media
Wednesday, 19 June 2013 12:33

Screen Shot 2013-06-19 at 1.35

Only 14% of companies say they have appropriate content for every stage of the buying cycle. This infographic from Qvidian can help marketers determine what content works at which points in the buying journey.

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Interpreting Digital Body Language Essential To Moving Prospects Through The Pipeline
Demand Generation Strategies
Written by Fatima Lora, Assistant Editor   
Wednesday, 19 June 2013 07:23

Digital Body LanguageDeciphering online buying patterns and regaining control of the sales cycle were just a few of the topics covered as executives from GrowthFusion, DemandGen International and BrightTalk shared strategies for harnessing online buyer behavior at BrightTalk’s 2013 Digital Body Language Summit.

The webinars also covered:

  • Best practices for impacting the buying process through effective lead nurturing;
  • Fundamentals of lead scoring; and
  • The importance of customer analytics.
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Vidcaster Video Platform Integrates With Marketo
Demand Generation Strategies
Tuesday, 18 June 2013 09:14

vidcaster logoVidcaster, a provider of video marketing solutions, has announced an integration with Marketo that enables users to capture and score lead behavior with any video player embedded on a web site and funnel that data into Marketo’s marketing automation platform.

The Vidcaster Leadwall enables users to tailor their video gate to generate lead data that is automatically streamed into Marketo activity logs. This data can be used to trigger nurture campaigns, impact lead scores and ultimately deliver detailed data to their CRM to optimize their ongoing sales process.

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Salesforce Appears To Shut Out Marketo In Wake Of ExactTarget Deal
Industry News
Monday, 17 June 2013 11:42

SalesforceIndustry observers speculate that Salesforce.com is taking a more adversarial stance toward some competing marketing automation vendors in the wake of its announced plans to acquire ExactTarget. Marketo was slated to have a booth and a speaking slot at a Salesforce customer event last week in New York, but they did not have a presence. Silverpop was the only marketing automation vendor to have a booth at the event.

Sources told Demand Gen Report that Marketo was excluded from the event because of a conflict over some recent unspecified comments made by Marketo officials, but the friction has been resolved. Marketo is expected to be involved in a Toronto event this Wednesday, according to Salesforce officials.

Marketo and Eloqua are no longer listed on the SFDC AppExchange, although HubSpot remains on the exchange.

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B2B E-Commerce U.S. Transactions Total $559 Billion
Marketing Analytics
Monday, 17 June 2013 08:57

e-commerceB2B companies are increasingly adopting e-Commerce as a means of marketing and selling their products and services, according to a BtoB Magazine report titled: “The Emerging Role of B-to-B E-commerce.” The online survey was sponsored by SAP’s Ariba, Inc. and conducted in March and April with more than 220 marketers. According to Forrester Research, B2B e-Commerce transactions within the U.S. exceed $550 billion annually.

More than 30% of B2B marketers are “strong” or “complete” adopters of e-Commerce, in comparison to the 25% from last year. With only 15% of marketers currently avoiding e-Commerce entirely, BtoB predicts that by 2014 40% of B2B marketers expect to be as committed to e-Commerce as a means of marketing and selling.

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Demanding Views

The Do’s and Don’ts of Content Marketing

By Sean Crowley, Director of Marketing, NetProspex

Crowley Headshot 62x93 1Chances are you’re using content marketing to supplement your other marketing strategies. After all, content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to an infographic from Demand Metric. Pretty impressive, I know.

But are you doing it right? Are you creating enough content and using the right distribution channels? Whether you’re new to the game or just in need of little a refresher, below are some critical content marketing dos and don’ts, and links to other content marketing thought leaders on the topic:

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Precision Prospecting With ZoomInfo

zoominfo logoZoomInfo Pro is a prospecting tool designed to help sales teams save time searching for leads, and spend more time selling to the right target audience with the highest chance to close.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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