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Reports

The 2017 State Of Database Quality

Data is central to all aspects of demand generation and performance marketing. Sitting at the crosshairs between all marketing and sales engagement, accurate and detailed data on customers and prospects is critical to reaching targeted buyers, as well as tracking the effectiveness of campaigns and sharing insights and buying behaviors across the organization.While the benefits of data alignment and augmentation…

State Of B2B Full-Funnel Measurement

Key Strategies For A Revenue-Focused Approach To Measuring Engagement Across The Buyer Journey B2B marketers are increasingly expected to prove the impact of their initiatives. And that impact is rapidly being judged not only in the number of leads or click-throughs, but through engagement and real-world revenue. To address this reality, industry experts state that marketing teams at leading B2B…

The 2017 State Of B2B Marketing Technology

Organizations Managing Exploding Martech Landscape By Integrating Point Solutions Into "Backbone" Suites As the martech landscape continues to grow, B2B marketers are challenged with the factors of selecting and prioritizing which marketing technologies to add first, as well as how new solutions added to their stack will work together. Experts agree that the massive martech landscape often results in B2B…

The Roadmap For Full-Funnel Account-Based Strategies

Account-based marketing (ABM) is progressing from the early adopter stage to a more mainstream strategy for B2B marketers.In fact, ABM ranked far and away as the top tactic marketers said they were planning to test and deploy this year, according to Demand Gen Report's Demand Gen Benchmark Survey Report. And among marketers already practicing ABM, 57% said they've increased spending…

The State Of B2B Sales Enablement

B2B sales leaders are hungry for solutions to drive deeper engagement, improve conversion rates, accelerate deals and boost win rates. Research from CSO Insights shows that 33% want to improve communication between reps and clients, and 30% said they are looking to streamline their opportunity management process.To meet these goals, close collaboration with marketing to create personalized, specific content for…

The 2017 State Of B2B Lead Nurturing

Lead nurturing is growing in sophistication as marketers realize the need for ongoing, relevant communication with prospects that are qualified but not ready to buy. Progressive marketers are leveraging segmentation to deliver relevant content and messaging — ultimately leading to bigger payoffs. This special report dives into how companies such as Tradeshift and MOBĒ are finding success through approaches such…

The State Of Marketing Automation 2017 Outlook Guide

B2B marketers will be looking to improve the customer journey in 2017, and trends such as data management, content mapping and even chatbots are expected to play a role in meeting that goal. The shift to a more account-focused approach will continue to evolve in the B2B landscape. However, the contender for the "No. 1 Buzzword Of 2017" is sure…