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Reports

The 2017 State Of B2B Marketing Technology

Organizations Managing Exploding Martech Landscape By Integrating Point Solutions Into "Backbone" Suites As the martech landscape continues to grow, B2B marketers are challenged with the factors of selecting and prioritizing which marketing technologies to add first, as well as how new solutions added to their stack will work together. Experts agree that the massive martech landscape often results in B2B…

The Roadmap For Full-Funnel Account-Based Strategies

Account-based marketing (ABM) is progressing from the early adopter stage to a more mainstream strategy for B2B marketers.In fact, ABM ranked far and away as the top tactic marketers said they were planning to test and deploy this year, according to Demand Gen Report's Demand Gen Benchmark Survey Report. And among marketers already practicing ABM, 57% said they've increased spending…

The State Of B2B Sales Enablement

B2B sales leaders are hungry for solutions to drive deeper engagement, improve conversion rates, accelerate deals and boost win rates. Research from CSO Insights shows that 33% want to improve communication between reps and clients, and 30% said they are looking to streamline their opportunity management process.To meet these goals, close collaboration with marketing to create personalized, specific content for…

The 2017 State Of B2B Lead Nurturing

Lead nurturing is growing in sophistication as marketers realize the need for ongoing, relevant communication with prospects that are qualified but not ready to buy. Progressive marketers are leveraging segmentation to deliver relevant content and messaging — ultimately leading to bigger payoffs. This special report dives into how companies such as Tradeshift and MOBĒ are finding success through approaches such…

The State Of Marketing Automation 2017 Outlook Guide

B2B marketers will be looking to improve the customer journey in 2017, and trends such as data management, content mapping and even chatbots are expected to play a role in meeting that goal. The shift to a more account-focused approach will continue to evolve in the B2B landscape. However, the contender for the "No. 1 Buzzword Of 2017" is sure…

Make Webinars Great Again

Best Practices To Modernize A Well-Worn Content Format While webinars continue to be considered a valuable content type for B2B organizations, they're less buzzworthy than more cutting-edge channels. Demand Gen Report's 2016 Content Preferences Survey reported that webinars were among the top three most valued content types in 2015, but fell behind in ranking in 2016. So why have webinars…

2016 Lead Nurturing Benchmark Study

ABM, Personalization Driving Increased Sophistication, Increased Results As B2B marketing continues to evolve, lead nurturing programs within organizations are getting more sophisticated. Our annual Lead Nurturing Benchmark Survey spotlights the growth of lead nurturing programs as B2B marketers adopt new approaches to existing strategies, including: Segmenting data as part of an ABM approach; Loosening the grip on gated content; and…