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The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance Marketing

The performance expectations for B2B marketers continue to climb. Supporting aggressive revenue growth, often on a tighter budget, and clearly measuring and demonstrating influence on pipeline, are just a few of the new realities for marketers. During this exclusive webinar, Demand Gen Report's Editorial Director, Andrew Gaffney, and Act-On's CEO, Andy MacMillan, will share key findings from the 2017 Demand…

Dramatically Increase Content Engagement With These Digital Publishing Tricks

The effectiveness of B2B content marketing is spiraling into the abyss – declining click-through rates, mountains of unused content and poor top-of-funnel conversion all demonstrate that current models of content distribution and engagement are broken. Why? Too many marketers claim success once that initial click is generated... but the goal of marketing is to educate, influence and qualify your buyer.…

2016 Killer Content Showcase Series

Overcoming Case Study Obstacles With Creative, Cross Channel Content Strategies In this webinar, you’ll hear how Killer Content Award winners YouEarnedIt overcame the challenges of a small marketing team and limited budget through creative approaches to messaging. View Now        How to Turn Research Data Into A Content Arsenal Developing research surveys takes a lot of time, bandwidth…

The New Era Of Demand Gen: Best Practices For Engagement

Improving campaign results is the foremost goal for B2B marketers, and demand generation strategy is central to their success. In this webinar, we'll focus on the modern approach required to turn the most valuable prospects into customers, and we'll use real world examples to illustrate demand generation best practices, trends and effective strategies that work to drive demand, including: The…

How to Turn Research Data Into A Content Arsenal

Developing research surveys takes a lot of time, bandwidth and manpower. But when designed and strategized successfully, research data can drive big results, helping organizations improve awareness, generate leads and improve overall brand positioning. During this webinar, you'll learn how Magnetic: Designed survey questions and desired outcomes based on a specific target audience; Promoted the results to positioned itself as…

The One Content Marketing Hack Your Competitors Will Hate You For

Are you struggling to create enough content day-in and day-out? Are you battling to stand out from the competition? Join the club. It's time to try something new and unconventional—something guaranteed to actually produce returns from your content marketing. Join Curata founder Pawan Deshpande for a groundbreaking webinar teaching how to effectively use content curation to consistently publish the sort…

How To Get Started With An Account-Based Marketing Strategy

It Begins With Account-Based Content! Going with an account-based marketing strategy enables marketers to uncover the true definition of a good and a bad lead by assessing company fit. If you're new to account-based marketing (ABM), then you're in the right place. Join us for a webinar on Wednesday, Aug. 10 at 1pm EDT to find out everything you need…