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Web Seminars

Channel Marketing Isn’t Just For The Enterprise

An Online Panel Discussion Highlighting How Companies Large And Small Are Positioning Their Partner Networks As An Extension Of Their Sales & Marketing Partner programs and networks may seem like an opportunity which smaller companies may not be able to leverage; however, partner networks enable cash-conscious SMB and mid-market companies to expand sales efforts with a limited sales and support…

Prepare for Marketing Automation: 5 Tips to Maximize ROI

Getting started with marketing automation may seem complicated, but with a little preparation, you'll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return. This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you…

The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance Marketing

The performance expectations for B2B marketers continue to climb. Supporting aggressive revenue growth, often on a tighter budget, and clearly measuring and demonstrating influence on pipeline, are just a few of the new realities for marketers. During this exclusive webinar, Demand Gen Report's Editorial Director, Andrew Gaffney, and Act-On's CEO, Andy MacMillan, will share key findings from the 2017 Demand…

Dramatically Increase Content Engagement With These Digital Publishing Tricks

The effectiveness of B2B content marketing is spiraling into the abyss – declining click-through rates, mountains of unused content and poor top-of-funnel conversion all demonstrate that current models of content distribution and engagement are broken. Why? Too many marketers claim success once that initial click is generated... but the goal of marketing is to educate, influence and qualify your buyer.…

2016 Killer Content Showcase Series

Overcoming Case Study Obstacles With Creative, Cross Channel Content Strategies In this webinar, you’ll hear how Killer Content Award winners YouEarnedIt overcame the challenges of a small marketing team and limited budget through creative approaches to messaging. View Now        How to Turn Research Data Into A Content Arsenal Developing research surveys takes a lot of time, bandwidth…

The New Era Of Demand Gen: Best Practices For Engagement

Improving campaign results is the foremost goal for B2B marketers, and demand generation strategy is central to their success. In this webinar, we'll focus on the modern approach required to turn the most valuable prospects into customers, and we'll use real world examples to illustrate demand generation best practices, trends and effective strategies that work to drive demand, including: The…

How to Turn Research Data Into A Content Arsenal

Developing research surveys takes a lot of time, bandwidth and manpower. But when designed and strategized successfully, research data can drive big results, helping organizations improve awareness, generate leads and improve overall brand positioning. During this webinar, you'll learn how Magnetic: Designed survey questions and desired outcomes based on a specific target audience; Promoted the results to positioned itself as…