by Audrey Goodson Kingo | May 13, 2016 | Demanding Views
It is a known fact that integrated sales and email marketing data leaves companies better equipped to provide a superior customer experience, but it continues to be a difficult process for many marketers. According to research from Ascend2, only 25% of companies have...
by Audrey Goodson Kingo | May 12, 2016 | Industry News
Digital and demand generation firm The Mx Group announced the debut of JourneyMax, a strategy, content and campaign solution to help B2B marketers make the most of their Marketo Engagement Marketing Platform, as well as other marketing automation platforms. The...
by Audrey Goodson Kingo | May 10, 2016 | Blog
During my time at the recent Forrester Forum For Marketing Leaders, I overheard the “f” word quite a bit. No, not that one. The one that’s described the traditional buying journey in B2B marketing for more than a century: Funnel. These days, it...
by Audrey Goodson Kingo | May 10, 2016 | Industry News
Data-driven account-based marketing (ABM) company True Influence announced that its InsightBASE platform is now available as a native Marketo application within the LaunchPoint partner ecosystem. InsightBASE is an ABM platform that monitors the activity of millions of...
by Audrey Goodson Kingo | May 9, 2016 | Industry News
SalesPredict, a predictive B2B marketing solutions provider, announced the release of its new Predictive Revenue Automation platform, which enables users to launch fully-automated predictive advertising campaigns via a new integration with AdRoll. The integration will...
