by Elise Schoening | May 23, 2019 | Industry News
PebblePost, a direct mail marketing platform, appointed Jacob Ross as its new President. Ross joins the team to help lead the company into its next phase of growth, following a round of Series C funding in 2018. He will report to CEO Lewis Gersh. Ross previously...
by Elise Schoening | May 22, 2019 | Industry News
LinkedIn unveiled a new homepage for Sales Navigator that is designed around alerts and aims to help sales teams quickly identify relevant prospects and prioritize next steps. The company also released a deeper integration with Microsoft Dynamics 365 to help improve...
by Elise Schoening | May 22, 2019 | Blog
B2B marketers don’t have it easy. From aligning with sales, mastering ABM, executing personalized campaigns and proving ROI, the list of tasks keeps growing, along with the number of martech tools to manage. Here at Demand Gen Report, we like to recognize B2B...
by Elise Schoening | May 21, 2019 | Demanding Views
Remember “predictive analytics” — now more commonly referred to in B2B marketing and sales circles as “intent?” Well, that space has matured, and today there are more than a handful of companies touting intent capabilities. But not all intent is actually intentional...
by Elise Schoening | May 20, 2019 | Solution Spotlight
Alyce’s AI-powered gifting platform aims to help sales and marketing teams execute personalized direct mail and swag programs at scale to drive pipeline within top accounts. FEATURES/FUNCTIONALITY The Alyce Marketplace features more than 35,000 gifts and branded...
