by Elise Schoening | Mar 29, 2019 | Demanding Views
Any small business owner is no stranger to the difficult question: what do you do with your marketing budget? Further, how do you attribute which tactics are actually working? With billions of dollars wasted every year on fumbled digital advertising tactics,...
by Elise Schoening | Mar 27, 2019 | Industry News
Salesforce announced plans to launch a customer data platform (CDP) that combines insight and engagement capabilities in a single, enterprise-level solution. The company said the CDP will build on Salesforce Customer 360, which is designed to connect and resolve...
by Elise Schoening | Mar 26, 2019 | Demanding Views
Once a purchase order is completed or a contract is signed, it’s time to pop the cork and celebrate. The buyer that the sales representative has pursued for weeks or months is now officially a customer. However, for many companies, the relationship with the...
by Elise Schoening | Mar 26, 2019 | Solution Spotlight
NetLine, a B2B content syndication lead generation network, added three new products to its Advanced Solutions suite: Full Funnel Acceleration, Multi-Asset and Programmatic. Collectively, the new additions to the Advanced Solutions lineup aim to provide B2B marketers...
by Elise Schoening | Mar 25, 2019 | Industry News
Leadspace, a B2B customer data platform, released Leadspace for Advertising, a new solution designed to generate highly targeted digital ad campaigns that boost awareness and enhance digital advertising ROI. Customers can use the Leadspace platform to create their...
