There’s a lot of innovation surrounding B2B Marketing Exchange East: A new name and location, and for the first time ever, the event is book-ended by two days of immersive Workshops for All-Access pass holders! These intimate, hands-on discussions will be led by some of the industry’s greatest and most creative minds who will teach attendees how to:
1. Maximize Marketing Impact Amidst Resource Constraints
In the “Mission Impossible Marketing” workshop, Jeff Pedowitz, President & CEO of The Pedowitz Group, will explore creative and practical strategies for making the most out of limited marketing budgets. Attendees will learn prioritization techniques to focus on high-impact activities, how to use AI and smart software to automate and optimize tasks and the benefits of nearshore and offshore strategies to efficiently expand capabilities.
Additionally, the workshop will cover effective communication methods to improve collaboration with remote teams, equipping participants with the tools to defuse the ticking budget bomb and succeed in their marketing mission.
2. Demonstrate ABM’s Impact
Marketing strategies thrive or falter based on results and metrics: So why is it so difficult to demonstrate the impact of ABM programs? This workshop — hosted by Gravity Global’s Gretchen Freemyer — is designed to help marketers overcome that challenge by developing short-, mid-, and long-term metrics directly tied to revenue and impact. By doing so, they will secure sales buy-in by assisting the sales team in meeting their quotas and addressing the primary concern: revenue.
By focusing on practical conversion modeling and setting realistic revenue goals, participants will learn how to align their team’s efforts and leverage technology for precise measurement and analysis. This session will provide actionable strategies to showcase ABM’s real-world impact on company revenue, making it easier for the sales team to recognize the value and get on board.
3. Build A Successful GTM Plan
Pam Didner will host this workshop to offer B2B marketers the tools and knowledge needed to master the essential components of a go-to-market (GTM) plan, ensuring a strong foundation for success. Participants will gain a clear understanding of GTM and its critical elements, learn how to craft compelling product messaging and optimize marketing outreach for a seamless customer experience. Additionally, the workshop will cover strategies for enabling the sales team through effective training and onboarding, as well as assembling a collaborative team to develop and implement a comprehensive GTM plan.
4. Connect The Dots Across The GTM To Elevate Customer-Centricity
Join Sophia Agustina and Margaret Safford for this customer-centricity workshop based on the pair’s “9 Cs” framework, where the customer is at the center of every decision. The workshop will provide an in-depth exploration of each “C” — company, competitor, context, collaborators, content, campaign, channel, conversion and customer — along with critical questions to identify gaps and opportunities for optimization. Participants will also receive a customer-centricity assessment, key findings from aggregate data and actionable insights. Specific takeaways will include understanding the interconnections among the Cs, tools to prioritize customer-centric actions and the foundation of an action plan for immediate implementation.
We’re just a few short weeks away from #B2BMX East: Register now to secure your spot!
