The #B2Bbuzz: Optimizing Content Across The Buying Journey

Published: August 15, 2016

Content is a crucial element to helping B2B buyers make purchasing decisions. The most effective content provides education and engages buyers throughout the customer life cycle.

Our live #B2Bbuzz Twitter chat featured industry experts at companies including Uberflip, Copy Hackers, Everstring and Babcock & Jenkins, who shared bite-sized, 140-characters-or-less insight into content’s role in the buyer’s journey, including the role of influencers and the best ways to measure success.

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These experts are also among the speaker lineup I’m looking forward to seeing at Uberflip Experience 2016 in Toronto.

Check out our recap of the Q&A below:



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