Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers
Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester's “Buyers' Journey Survey, 2022” found that…
Blog February 22
Latest In: buying journey
8 Questions To Consider When Setting Sales Strategy In A Post-Pandemic World
After more than a year of uncertainty and forced improvisation, Chief Sales Officers (CSOs) are cautiously hoping that…
Demanding Views September 20
Q&A With Forrester’s Steve Casey: Why B2B Brands Must Treat Buyers As Equal Partners
The B2B buyer's journey, as well as buyer expectations, are constantly evolving. A new report from Forrester has…
Industry News July 1
Forrester Exec Elaborates On B2B Marketing & Sales Predictions For 2020
As buyers are becoming increasingly self-reliant, they are also increasingly expecting to be served in the buying process…
Industry News November 15
Why A ‘Sense Making’ Approach Wins B2B Sales
It's no secret that B2B buyers are overwhelmed when it comes to making complex purchase decisions. In fact,…
Demanding Views November 6
Bizible’s Measurement Solution Is Now Available On Microsoft Dynamics
Bizible announced its measurement and reporting technologies are now available to Microsoft Dynamics customers.
Industry News November 30
The #B2Bbuzz: Optimizing Content Across The Buying Journey
Content is a crucial element to helping B2B buyers make purchasing decisions. The most effective content provides education…
Blog August 15
From Funnel Cake To Microfunnels: Describing The Modern Buying Journey
During my time at the recent Forrester Forum For Marketing Leaders, I overheard the “f” word quite a bit.…
Blog May 10
Resources
Events & Webinars
How Cisco Re-imagined Its Demand Strategy To Maximize ROI
January 15, 2025
Reimagining ABM With AI
December 18, 2024
Expert Advice On Scaling ABM With Agent3 And ServiceNow
December 11, 2024
