As part of your optimization efforts, you may want to consider focusing on how many users you can turn into brand advocates. Can you increase the number of customers who can either join you on a webinar or take part in a case study?
There are a few ways of identifying how many potential advocates you have. Sit down with your customer success team and, together, identify how many users could make compelling advocates for your product or service. Also, examine engagement and usage data in your CRM and any other metrics that can help you pinpoint potential advocates.
It’s important to create a list with more advocates than you need, as not everyone will be able to assist due to commitments at work and elsewhere.
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