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Driving Webinar Registration Remains A Challenge For Marketers

webinar image - shutterstock 110059637Webinars remain one of the most valuable content formats for engaging with leads throughout the buying cycle. However, maximizing registration and attendance are among the biggest challenges for B2B marketers when it comes to webinar success. The content can spark interest, but you have to get them to tune in.

“Webinars are being used now as a top-tier tool across the entire buying cycle,” said Mark Bornstein, Senior Director of Content Marketing for ON24, in an interview with Demand Gen Report. “Webinars used to be just for lead generation, but now marketing organizations are using them in every aspect of the pipeline. It’s important you are talking to the right audience at the right part of the buying cycle.”

Brainshark’s VideoSync Combines Videos And Slides

Brainshark has launched VideoSync, a Brainshark On-Demand feature that incorporates video intbrainshark logoo standard slide presentations.

VideoSync can be used to display video clips of subject matter expert commentary, pre-recorded product demos and executive speeches alongside slide content, according to company officials.

Brainshark Adds En Pointe As Reseller For SlideShark Team Edition

Brainshark En PointeBrainshark signed En Pointe Technologies, an IT products and services company, as an authorized reseller of its SlideShark Team Edition, which is the business-class version of the Brainshark SlideShark application.

With this partnership, the overall reach and number of channel partners for SlideShark will increase, according to Brainshark representatives. In addition, En Pointe customers will be equipped to harness the power of their iPads and iPhones by having PowerPoint presentations render properly on their devices, officials added.

Brainshark Adds Broadcasting Capabilities To SlideShark App

Brainshark SnapshotBrainshark launched SlideShark Broadcasting, which makes it possible for in-person or remote attendees to view presentations in real time and provides presenters with in-depth information about attendees.

 With the launch of SlideShark Broadcasting, presenters using SlideShark on iPads and iPhones can:

  •  Tap within the app to begin broadcasting their live presentations. Presenters each have a unique URL with their username that attendees use to join the broadcast;
  • Invite attendees by email from within the app — either before the presentation starts or even during it — to click the link to join the broadcast;
  • Receive visual alerts when someone enters/exits a broadcast; and
  • Get an in-depth report on who attended the broadcast and for how long.

Detailed Analytics Make Video A Rising Content Star

shutterstock 99799703If a picture is worth a thousand words, then a video is worth an inbox full of email, E-books and white papers. B2B marketers have been increasingly adding video to their content playbook as vendors roll out tools that enable them to gather more precise information about not only who downloaded their video, but how long they viewed it, what sections they played back and other unique metrics that marketers can’t track with other types of content.

As executives become more engaged with video, it is becoming a more powerful way for B2B marketers to communicate. The Echo Effect Study 2012 by IDG found that 58% of B2B tech buyers watched videos to find information on products they wish to buy, and 54% watched videos for product reviews. After watching a video, 66% researched a product; 46% visited a vendor web site or contacted a vendor for more information; 42% purchased a product; and 25% added the vendor to the short list for consideration.

Brainshark Announces HTML5 Mobile Player

BrainsharkMobileOnline and mobile video presentations solution provider Brainshark has unveiled the Brainshark Mobile Player, an HTML5-based played designed to offer iOS and Android users a more interactive experience while viewing Brainshark video presentations on mobile devices.

Brainshark says the player will allow organizations to increase their level of engagement with mobile users. Companies can also use the mobile platform to improve the ease and effectiveness of their communications, according to a company press release.

Brainshark Announces Eloqua Integration At #EE12 User Conference

Online and mobile video solutions provider Brainshark today announced the integration of Brainshark Presentations with Eloqua’s marketing automation platform.

The integration allows Eloqua users to access Brainshark online videos to improve the effectiveness of demand generation and other marketing communications, as well as gain insight into how prospects are engaging with content. In addition, Brainshark announced that its solution available through the Eloqua AppCloud.

Interactive Content Platforms Gaining Popularity As Marketers Look For New Engagement Paths

With more messaging being received and content being consumed on mobile devices, marketers are increasingly investing in tools that allow them to engage buyers across channels and platforms.

Recent statistics identify the reasons for this trend: According to Demand Gen Report’s 2012 Content Preferences Study, 84% of executives indicated they now use a laptop most frequently to access business-related content. In addition, 70% said they use a mobile phone to access content, and 49% use a tablet.

DGR TV: Greg Flynn, Brainshark


Greg Flynn, SVP of Products, Brainshark

Following the successful launch of its SlideShark iPad app, Brainshark used Dreamforce to showcase its new SlideShark iPhone app. Greg Flynn, SVP of Products spoke with Demand Gen Report to share how the new app enables sales team to view and show PowerPoints with fonts, animations, graphics and colors intact – while also providing a platform to distribute, track and manage content in the cloud.

Episode Notes:

  • Published in DGR TV
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