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Latest In: marketing metrics

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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

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Salesforce Exec Shares 4 Steps To A Successful ABM Strategy During ABM Revealed

Rolling out an ABM campaign is no small task, but research from Demand Gen Report shows that potential…

Blog June 26
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Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Marketing Team

Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Marketing Team

Marketers' jobs have become remarkably complex in recent years. There are more technologies to choose from than ever…

Demanding Views May 10
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Bad Data-Driven Marketing? Fix Your Layer Cake

Bad Data-Driven Marketing? Fix Your Layer Cake

Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at…

Demanding Views October 19
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Big Data Marketing Is No Longer A Gamble

By You Mon Tsang, CMO, Vocus In the gambling world, handicapping is a science. The best prognosticators compile…

Demanding Views April 2
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3 Reasons Marketers Don’t Measure ROI

By Jay Hidalgo, President, The Barzel Group  A few days ago, I read this statistic: Just 6% of…

Demanding Views October 9
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Adobe Unveils New Content Metrics For Marketing Cloud

Adobe unveiled a new dynamic tag management capability for Adobe Marketing Cloud to streamline the process for tagging…

Industry News September 23
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5 Steps to Measure Lead-to-Cash Performance Offered In Upcoming Webinar

While the data-driven approach has proven to be an elusive goal for many BtoB organizations, new dashboard tools…

Industry News August 9
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New Study Shows Marketing’s Role In Revenue Growing As Analytics Capabilities Increase

It's no secret that the majority of BtoB companies are starting to take a deeper look at metrics.…

Industry News August 2
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