Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each target account, and hand-crafted personalized campaigns one by one.
Artificial intelligence (AI) is changing this dynamic as it enables ABM practitioners to maintain the same level of precision while dramatically expanding their capacity to engage multiple accounts simultaneously. The question isn’t whether AI will transform ABM—it is how prepared your organization is to leverage this transformation strategically.
AI is just one of the areas that we asking about in the 2025 ABM Benchmark Survey, that urge you to participate in. Organizations find themselves at different stages of AI adoption within their ABM programs and we want to hear about your experiences and plans.
Shape the Future of ABM Research
The survey examines how B2B organizations are adapting their demand generation strategies in response to technological advances, market pressures, and changing buyer behaviors. Your participation helps establish benchmarks that will guide strategic decision-making across the industry.
Among the areas the survey is diving into this year include:
- How satisfied are you with the impact your ABM efforts are having for your organization?
- What are your biggest ABM-related challenges?
- What type of messaging or content are you leveraging in your ABM outreach?
By taking this short survey, you can drive progress, uncover strategies that work, and help the community chart the course for ABM success.
Take the 2025 ABM Benchmark Survey before September 5, 2025, and be part of the change that drives our industry. Your voice matters.
