B2B Legal Counsel Shares Game Plan For GDPR Compliance: Exclusive Q&A

Demandbase Fatima Khan 1Last month, Demandbase appointed Fatima Khan as its new Chief Privacy Offer. With her extensive privacy, data and technology law experience, Khan is responsible for maintaining and evolving the company’s global privacy program and driving strategies to ensure compliance with global privacy and cybersecurity requirements, including the upcoming General Data Protection Regulation (GDPR).

A GDPR Survival Guide For Marketers

David Fowler Act On HeadshotMarketers love their acronyms. The C’s alone contain a slew of them, such as CPC (cost per click), CR (conversion rate) and CTA (call to action).

Lately, a newer acronym has been causing a stir, and any marketers who aren’t up to speed on it yet need to — very quickly.

Top Stories Of 2017: Audience-Centric Marketers Showed Interests In Bots, Storytelling & GDPR

2017 was the year when B2B marketers shifted their focus from the product to the customer.  Looking for greater engagement with target accounts and buying groups, companies showed interest in new frameworks, such as SiriusDecisions’ Demand Unit Waterfall. They also welcomed inside sales into marketing teams for greater alignment to better cater customer demands for more personalization and one-on-one interactions.

Poll: Only 43% Of Marketing, Sales Reps Aware Of GDPR

1gdprOpenprise, a data orchestration platform for marketing and sales, unveiled new poll data that shows only 43% of B2B sales and marketing professionals are aware of the General Data Protection Regulation (GDPR). The poll shows that companies with EU data in their database indicated a higher awareness for GDPR at 72%. However, only 60% of these companies indicated that they had a framework to ensure GDPR compliance.

Marketers Preparing For And Adapting To Email Compliance Standards Around The Globe

The regulatory tide over the past few years has expanded individuals’ privacy rights on a global level and has put the onus on email marketers to be more deliberate in their handling of users’ personal data.

Canada’s Anti-Spam Legislation (CASL) and Australia’s Anti-Spam Act have already been enacted in those countries, but the biggest change is yet to come. In 2018, the European Union’s General Data Protection Regulation (GDPR) will have wide-ranging implications for all marketers, but will especially affect email marketers.

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