COVID-19 Update

Five Trends B2B Marketers Can't Ignore

nate skinnerWe’ve seen a tremendous change in the B2B marketing industry in the past few years – and even months. Account-based marketing (ABM), artificial intelligence (AI), marketing-sales alignment and data-driven personalization seem to be everywhere. But while many companies recognize the importance of these concepts, few have embraced them in practice. This leaves us with the question: when will adoption actually happen and what trends will stick?

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