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MarketingSherpa Unveils Results Of The Marketing Analytics Benchmark Study

marketingsherpaMarketingSherpa, a research firm, released its 2013 Marketing Analytics Benchmark Report, which explains how marketers are justifying their marketing decisions and proving the return on marketing investments, according to a company release.

 In the report, MarketingSherpa found that although 40% of marketers have an average amount of data, approximately 50% of them said they gain insight from it. Close to 40% said they routinely and efficiently gain insight from the analytics, while a small, but significant number said they lack the tools/skills to turn data into actionable information.

Roundup: Extraprise And Exclusive Concepts Partner, Bizo Releases “B2B Marketing For Dummies”


Extraprise And Exclusive Concepts Partner To Bring Multi-Channel Marketing Capabilities To B2B And B2C Marketers

Extraprise, a revenue optimization service provider for B2B and B2C enterprises, and Exclusive Concepts, a leading e-Commerce marketing firm, recently announced a partnership.

Using Exclusive Concepts’ search engine optimization, pay-per-click, and web site speed and conversion optimization services, Extraprise clients can supplement their outbound email marketing and mobile i2i Marketing Services.

Email Marketing Study: Marketers Demand ROI - But Most Of Them Don't Know How To Measure It

By Matt McKenzie, Senior Editor

A new study from MarketingSherpa shows that B2B email marketing is often an exercise in contradictions. That's especially true for marketing organizations that increasingly demand hard ROI from their email campaigns – even though most of them aren't actually able to measure ROI.

MarketingSherpa surveyed more than 2,700 marketing organizations to compile its 2012 Email Marketing Benchmark Report. It found that 68% of the marketers polled say they do not have a method for quantifying their email marketing ROI.

"It's difficult to determine the financial contributions of an email marketing program to the C-suite unless you have a reliable method to quantify email's impact," wrote W. Jeffrey Rice, Senior Research Analyst for MarketingSherpa, in an article detailing the finding.

Email Marketing Study: Marketers Demand ROI - But Most Of Them Don't Know How To Measure It

By Matt McKenzie, Senior Editor

A new study from MarketingSherpa shows that B2B email marketing is often an exercise in contradictions. That's especially true for marketing organizations that increasingly demand hard ROI from their email campaigns – even though most of them aren't actually able to measure ROI.

MarketingSherpa surveyed more than 2,700 marketing organizations to compile its 2012 Email Marketing Benchmark Report. It found that 68% of the marketers polled say they do not have a method for quantifying their email marketing ROI.

"It's difficult to determine the financial contributions of an email marketing program to the C-suite unless you have a reliable method to quantify email's impact," wrote W. Jeffrey Rice, Senior Research Analyst for MarketingSherpa, in an article detailing the finding.

Why Demand Generation Shouldn’t Be Focused On Marketing Qualified Leads

ABN_-_Headshot_-_22_AUG_2011-150wBy Adam B. Needles, Author, “Balancing the Demand Equation”

We're at a crossroads in modern B2B demand generation.

Fifty-eight percent (58%) of marketing automation adopters cite “generate more leads” as a key motivator, according to Gleanster. Similarly, 78% of B2B marketers report “generating high quality leads” as their greatest B2B marketing challenge in MarketingSherpa’s 2011 B2B Marketing Benchmark Report.

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