COVID-19 Update

B2B Companies Leverage Employee Brand Advocates For Social Engagement

Social media platforms have become a common source for B2B marketers to engage with their client base and potential prospects, as well as share content. Some companies, such as IBM, MongoDB and PR Newswire, are taking it a step further, leveraging employee advocates and social media together to expand reach, increase engagement and drive demand.

Tech, Knowledge And Communication Empower Data-Driven B2B CMOs

Today’s B2B CMOs are growing more data-driven in their initiatives to drive demand and generate high-quality leads. In an interview with the Demand Gen Report team, Ken Wincko, SVP of Marketing at PR Newswire, discussed several topics from a recent white paper the company published — titled Meeting Demand: A Guide To Becoming A Data-Driven CMO. Wincko discussed the importance of becoming a data-driven CMO, the cultural shift required to get everyone within the organization on board with taking a data and measurement oriented approach to sales and marketing, as well as the growing impact of marketing technologies and the expanding skill sets marketing teams need to maximize success.

  • Published in DGR TV

B2B Marketers Leverage The Marketing Cloud To Personalize Engagement

MarketingCloudFeature imageFollowing several years of hype and some debate over competing concepts, the marketing cloud is becoming a reality. Companies such as PR Newswire are seeing an increase in leads and engagement through the integration of marketing activities under the marketing cloud.

Personalization is among the key benefits of marketing clouds, as they offer B2B marketers the ability to collect data on how prospects are interacting with the company through their buying journey. Marketers can track and access prospect insights from a central location, where the data can be leveraged for a range of marketing activities.

Several Sessions From Sold Out Content2Conversion Conference To Be Streamed Via BrightTALK Platform

More than 250 B2B marketers will come together next week in New York City for the inaugural Content2Conversion Conference, Tuesday, April 24 at The Times Center in Midtown Manhattan.

The sold out conference is an educational daylong event focused on empowering B2B marketers with strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions.

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