COVID-19 Update

Market Experts To Discuss Inbound & Content Marketing Strategies During Webinar

Screen_Shot_2012-01-23_at_11.55Today’s B2B buyers are enabled not just by the web, but also by a proliferation of digital channels. These shifts enable buyers to take control of the buying process by researching online before speaking with a salesperson. 

Given this new approach, marketing is evolving from a one-way “push” model into a two-way engagement model. Marketers must now demonstrate value and build trust by educating prospects throughout their buying journey. 

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