COVID-19 Update

Corporate Visions Reports 111% Jump In Revenue For Fiscal 2013

CVI Logo 2014Corporate Visions, a provider of solutions designed to help B2B companies enhance customer interactions, reported an 111% increase in revenue and a 95% increase in bookings for fiscal 2013.

The company’s growth was fueled by the acquisition of Executive Conversation in November and BayGroup International this past April. Other highlights include:

Study: Marketing And Sales Alignment Boosts Revenues, Lead Quality

CORP-VISIONS-LOGO-1y-1-1-1357658506MRDriving more revenue is the top reason to focus on sales and marketing alignment, but improving lead quality and messaging to prospects are other important benefits. There is also a need to better understand the role of content in moving prospects through the sales pipeline.

These were some of the key takeaways from a study titled: Sales Enablement: Fulfilling the Last Frontier of Marketing-Sales Alignment. The research, which was based on responses from 260 sales and marketing professions surveyed by Aberdeen Group, was presented by Corporate Visions.

Having A Change Of Heart About Demand Generation

Tim Riesterer Corporate Visions 300dpiBy Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions

As a marketer, you aren’t really in the business of demand generation. You’re actually in the business of “change generation.” Every day, you’re asking your target audience to reconsider their current situation and look at doing something different. In effect, lead management is actually more like change management. At the core of what you are doing, the most important issue is changing the behavior of people.

B2B Content2Conversion Takeaway: Poor Marketing-Sales Alignment Is Costly

C2C 13 Sales EnablementWhen sales and marketing fail to collaborate, it has a big impact on the bottom line. That was one of the key messages from the Sales Enablement Strategies panel at the B2B Content2Conversion event.

Moderator Jon Russo, Founder and CEO of B2B Fusion Group, told the audience that poor sales-marketing alignment costs $14 million a year at a $1 billion firm. “For every 650 leads, one deal is closed in 19 months and sales cycle times have increased by 10% over the past three years, from five months in 2010 to 5.4 months in 2012,” he said, citing figures from Gartner, IDC, Alinean and DiscoverOrg.

Study: Most B2B Organizations Still Take Hit-Or-Miss Approach To Messaging

CorporateVMany B2B sales and marketing organizations still exhibit a serious lack of alignment when it comes to messaging and content, according to a recent survey of more than 730 sale and marketing professionals.

The study, conducted by Corporate Visions, Inc., included questions about messaging, content and tools development within B2B sales and marketing organizations. According to a summary of the study's findings, three major issues are contributing to a lack of alignment within many of these organizations:

Corporate Visions Announces Deal To Acquire WhiteboardSelling

Sales and marketing consultancy Corporate Visions announced Tuesday that it has acquired WhiteboardSelling, a provider of sales-enablement technology. The purchase price and other financial details of the deal were not disclosed.

WhiteboardSelling is a fairly unique company in the B2B sales enablement space. As the company's name suggests, it offers a cloud-based platform that sales reps can use to create on-the-fly, visual presentations. The company also provides training resources to teach sales personnel how to improve their visual storytelling skills and integrate whiteboard presentations into their existing content assets.

New Report Underscores Need For Engaging Content And Alignment In Demand Gen Campaigns

According to a recent survey, a vast majority of salespeople and marketers feel their demand generation campaigns are insufficient when it comes to helping them achieve selling success. In fact, 80% of respondents described their demand generation campaigns are ineffective or semi-ineffective, while only 20% felt they were fully effective.

Corporate Visions, Inc., a provider of sales and marketing messaging solutions conducted its second quarter survey on demand generation, which polled more than 440 B2B sales and marketing professionals globally.

Survey: B2B Sales Reps Lack Tools, Training To Conduct Virtual Presentations

According to a recent survey, B2B sales and marketing professionals rely heavily on virtual conversations with prospects and customers, yet few of them have the training or tools necessary to make the most of these interactions.

The survey, conducted by sales and marketing messaging company Corporate Visions, polled more than 600 salespeople and marketers about their business practices in virtual environments – including phone, email and web-based formats. Nearly two-thirds of the respondents said they usually conduct virtual sales calls to group audiences, and 42% of those surveyed said their audiences typically include high-level executives.

Subscribe to this RSS feed