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Strong Use Cases Emerging For AI-Powered Marketing Applications

The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions to automate routine tasks and personalize responses to convert more leads. Many tools in the marketing tech stack — including marketing automation, customer relationship management systems and content management platforms — incorporate AI to some degree already, and it is becoming more pervasive.

Balancing Personalization & Privacy Through Relevant, Transparent Communication

Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries. Yet B2B organizations are still trailing behind their B2C counterparts in terms of delivering a meaningful personalized experience. However, B2B marketers are beginning to leverage all the new and existing data at their disposal — whether through progressive profiling or intent signals — to be more relevant in their messaging and maintain a healthy balance between personalization and privacy.

Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns

Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of B2B companies ranked marketing measurement and reporting as a growing priority, but more than half (58%) said their current ability to track marketing performance “needs improvement” or worse. Progressive companies such as Iron Mountain and ServiceMax are succeeding by moving beyond baseline metrics to analyze pipeline velocity and track marketing performance across various stages and campaigns.

GDPR Aftershocks Show Big Impact On Contact Databases, Leading Marketers To Focus On Content Syndication, Inbound Strategies

The initial focus around the May 2018 GDPR deadline for most B2B organizations was what steps they need to take to be compliant. Now almost six months after the deadline many brands are seeing and feeling the effects on their database, with some seeing their usable contact lists dropping by more than 50% after double opt-ins and other compliance steps were added for EU contacts. Given the significant dent to outbound lists, many marketers have responded by ramping up content syndication and other inbound tactics.

Modern Marketers Drive Revenue & Retention Through Post-Sale Nurturing, Customer Communities

One of the best resources available to marketers today is a healthy list of engaged, happy customers. Research from Demand Gen Report shows that nearly two-thirds (65%) of B2B buyers will turn to peer review sites when selecting and evaluating new technology. Customer success is paramount to both maintaining current revenue streams and attracting new business.

Iron Mountain’s Leslie Alore To Unveil Account-Based Marketing Lies At #B2BMX

Leslie picAccount-based marketing (ABM) is easily the biggest B2B marketing buzzword that came out of 2016. This can be a good and bad thing for B2B organizations looking to implement it into their day-to-day initiatives. The good thing is that all the articles, content and social discussions show that people want to learn more about ABM and how it can impact their business. However, all this noise in the space can be confusing for fledgling ABMers to navigate.

Kronos, F5 And Iron Mountain Honored WIth SiriusDecisions Return On Integration Awards

SiriusDecisions presented its Fifth Annual Return on Integration (ROI) Awards. during its 2011 Summit, held May 4-6 in Scottsdale, AZ, and this year’s winnners included F5 Networks, Iron Mountain and Kronos Inc.

Recognizing superior sales and marketing alignment performance, the awards The honorees were selected from organizations SiriusDecisions has observed implementing winning strategies by applying innovative sales and marketing integration practices to maximize topline growth.

Kronos, F5 And Iron Mountain Honored WIth SiriusDecisions Return On Integration Awards

SiriusDecisions presented its Fifth Annual Return on Integration (ROI) Awards. during its 2011 Summit, held May 4-6 in Scottsdale, AZ, and this year’s winnners included F5 Networks, Iron Mountain and Kronos Inc.

Recognizing superior sales and marketing alignment performance, the awards The honorees were selected from organizations SiriusDecisions has observed implementing winning strategies by applying innovative sales and marketing integration practices to maximize topline growth.

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