COVID-19 Update

GDPR Countdown: Experts Sound Off On Last-Minute Preparations

The countdown to the General Data Protection Regulation (GDPR) compliancy deadline is on. In T-minus 35 days, any company that has business relations with residents in the European Union is required to be GDPR-compliant — all in an effort to give EU citizens more control over their personal data.

Fuel Strategic Growth With Data

Every organization is looking to grow, and data is crucial to driving that growth. This infographic from Oceanos illustrates how data can fuel essential demand generation activities for B2B marketers. 

Content Marketing At DemandCon: Lenovo Reveals The Secrets Of Its Success


This month's DemandCon event in Boston offered a number of good case-study sessions for B2B marketers. One of the best of these studies showed just how important it is for a content marketing campaign to begin – and end – with a solid grip on B2B marketing fundamentals.

The session in question featured computer hardware maker Lenovo's work with Oceanos, a marketing services firm that focuses primarily on list acquisition, intelligence and marketing support. According to Steve Barnard, Senior Marketing Manager for Lenovo, the objective was to ramp up market share for the company's workstations used in computer-aided design and manufacturing (CAD/CAM) – a relatively profitable product line in a PC market normally defined by razor-thin profit margins.

Oceanos Unveils New Insight Tool for List Building & Maintenance

One of the key goals for any organization’s marketing team is to build and upkeep a relevant list of potential buyers. Ideally by maintaining a fresh and relevant database, marketers are able to tap into the most engaged and interested prospects to optimize their sales and marketing investments.


Social Media Contact Strategies Heighten Need for Database Hygiene

This is part two of a two-part series looking at best practices for managing a contact database. Part one offered key takeaways to optimize response rates by defining lead gen goals and target demographics.

In our last look at database strategies, we examined tactics for developing and expanding a list that matches the needs of your business goals and sales pipeline. In this week’s article, we will look at the importance of refreshing the database and taking steps to make sure the contacts are accurate and targeted.

Experts Size Up Contact Database Growth Strategies to Optimize Response Rates

This is Part 1 of a two part series looking at best practices for managing a contact database. Look for Part 2 in next week’s newsletter.

In order to optimize marketing messaging and generate the leads needed to feed their sales pipelines, BtoB marketers continue to wrestle with the need to “right-size” their contact databases. Industry experts suggest each organization should have a defined set of lead gen goals and demographics in place.

While marketers must tailor goals to their pipeline metrics, email service provider ExactTarget recently offered hard numbers to go on for list growth measurement. “Average list growth is about 35-40% per year after attrition (about 25% per year),” says Morgan Stewart, Director of Research & Strategy at ExactTarget. “However, this takes programs of all sizes and intentions into account. It is unrealistic for programs with very large lists to expect this type of list growth.”

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