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Applying Aristotle’s Modes Of Persuasion To SaaS Customer Acquisition

Jessica Edmondson headshot2The SaaS industry has seen astronomical growth in the past few years. In fact, recent marketing forecasts from Microsoft and other research agencies have projected that the spend on SaaS offerings will continue to grow at a 19.4% compound annual growth rate, reaching $141 billion in 2019, according to a recent Forbes article. And while that’s great news, the SaaS ecosystem has become extremely crowded with little elbow room to move around or differentiate.

Referral Marketing Yields Results For B2B Marketers

As B2B marketers seek alternatives to traditional demand generation efforts such as email marketing, many are launching referral marketing programs to bring new prospects into the pipeline and keep their existing customers in the fold. Referrals are also gaining prominence as customer experiences exert a greater influence on the B2B buying process.

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