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Meet The Millennials: How Marketers Can Effectively Connect With The New B2B Buyer

In 2019, Brian Fanzo’s B2BMX keynote on Millennials was so popular that this year, the B2B Marketing Exchange brought him back for an encore. In his 2020 presentation, “Meet the Millennials: How B2B Brands Are Bridging Generational Divides for Teams and Buyers,” the Founder of iSocialFanz shared new insights on the importance of the Millennial generation — both as B2B buyers and as part of the marketing team.

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