COVID-19 Update

45 Marketing & Demand Gen Execs Named ABM Superheroes

For the second year, account-based marketing (ABM) software provider Terminus has released its list of top ABM practitioners.

The Top 45 ABM Superheroes for 2017 features C-level executives putting theory into practice at their organizations. The practitioners also exemplify the following seven ABM “superpowers” formulated by Terminus:

  1. Assemble ABM Avengers—the ability to develop sales and marketing alignment.
  2. Gain ABM Clairvoyance—have clearly defined goals for activities and campaigns.
  3. Build the ABM “Bat Cave”—the ability to select the right technologies to scale ABM.
  4. Use Account X-Ray Vision—being laser-focused on best-fit accounts.
  5. Show Results of ABM Steel—the ability to measure the right KPIs vs. vanity metrics such as MQLs.
  6. Spin Your ABM Web—selecting multiple channels and crafting creative messaging.
  7. Up, Up, & Away with ABM—executing ABM campaigns to help sales take off.

“ABM adoption has skyrocketed since we named our first list of Superheroes in 2016,” said Sangram Vajre, Co-Founder and CMO of Terminus, in a statement. “Our 2017 ABM Superheroes are proving the value of an account-based approach to sales and marketing alignment, and the impact ABM has for growing revenue.”

Some of the individuals that earned the title of ABM Superheroes include:

  • Joe Chernov, VP of Marketing, InsightSquared
  • Julia Stead, Sr. Director, Demand Generation, Invoca
  • Bassem Hamdy, EVP Marketing and Enterprise Strategy, Procore
  • Michael Walsh, Director, Digital Marketing, Rosetta Stone
  • Kristen Wendel, Director Marketing Operations, VersionOne
  • Avi Bhatnagar, Director, Digital Marketing & Strategy, WhiteHat Security