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AdRoll Group Rebrands As NextRoll, Unveils Marketing Platform Services

AdRoll Group, known for its services RollWorks and AdRoll, has rebranded itself as the marketing and technology company NextRoll, Inc. The company has also launched NextRoll Platform Services, a marketing technology and data stack designed to help improve demand generation and audience engagement via their marketing technology, data and channels.

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With access to NextRoll’s data assets and marketing technology, the software-as-a-service offering aims to create new revenue streams for the company and accelerate growth.

The platform service offers a multitude of features, including Channels-as-a-Service, which is designed to display native ads, video and social media to new channels, as well as provide insights into conversion, audience, performance and delivery data.

Other features include:

  • Transforming raw audience data into segments that can be understood and used in real-time with the Audience-as-a-Service feature;
  • Using machine learning capabilities to activate curated audiences, create marketing messages and measure for what’s making an impact; and
  • Processing 12 million events daily and in real-time.

“NextRoll is a natural evolution for us, as we’ve grown to do more than ads. We continue to find new uses for our core technology and data,” said Toby Gabriner, CEO NextRoll, in a statement to Demand Gen Report. “We are able to serve DTC customers with the AdRoll growth marketing platform, and B2B sales and marketing customers with our RollWorks account-based platform.”