AdRoll Group, known for its services RollWorks and AdRoll, has rebranded itself as the marketing and technology company NextRoll, Inc. The company has also launched NextRoll Platform Services, a marketing technology and data stack designed to help improve demand generation and audience engagement via their marketing technology, data and channels.
The platform service offers a multitude of features, including Channels-as-a-Service, which is designed to display native ads, video and social media to new channels, as well as provide insights into conversion, audience, performance and delivery data.
Other features include:
- Transforming raw audience data into segments that can be understood and used in real-time with the Audience-as-a-Service feature;
- Using machine learning capabilities to activate curated audiences, create marketing messages and measure for what’s making an impact; and
- Processing 12 million events daily and in real-time.
“NextRoll is a natural evolution for us, as we’ve grown to do more than ads. We continue to find new uses for our core technology and data,” said Toby Gabriner, CEO NextRoll, in a statement to Demand Gen Report. “We are able to serve DTC customers with the AdRoll growth marketing platform, and B2B sales and marketing customers with our RollWorks account-based platform.”