Latest In: marketing technology

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DGR Liferay's Bryan Cheung on B2B Content Personalization

Liferay CEO Bryan Cheung on B2B Content Personalization, AI Trust, and What Modern Content Governance Really Demands

Key Takeaways Bryan Cheung, CEO of Liferay, offers that CMS quit being a publishing endpoint years ago. With…

Feature June 29
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Conductor Introduces AgentStack AEO Answer Engine Optimization Hologram Interface With AI Icons on Digital Tablet

Conductor Introduces AgentStack to Scale AI Search Visibility

Key Takeaways: Conductor’s AgentStack enables brands to scale AI-driven search visibility with turnkey agents and custom workflows. The…

News Brief April 30
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Adobe Looks to Redefines Customer Experience with CX Enterprise

Key Takeaways:  Adobe introduces CX Enterprise, an AI-powered system to streamline customer lifecycle management. CX Enterprise integrates with…

News Brief April 27
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
2026 B2B Trends Report B2B marketing changing buyer behavior market dynamics marketing agility marketing technology
2026 B2B Trends Research Report Buyers Persona infographic vector with a women holding shopping bags in both hands. A Laptop with the Information of the prospect containing demographics, bio, behaviors, etc. marketing strategy.

Constant Change is the New Normal for B2B Marketers

In the B2B sector, change is no longer a periodic disruption; it has become a constant, driving force.…

Blog March 24
AI adoption AI in Marketing AI personalization AI strategies B2B campaigns B2B marketing content optimization marketing ROI marketing technology marketing trends 2026
DGR Q&A Jasper Loreal Lynch Adobe

Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch

A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today,…

Feature March 18
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Why More CMOs Are Questioning Their Longtime Marketing Stack

I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise…

Demanding Views March 13
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DemandScience’s Content-IQ Increases AI Visibility for B2B Brands

DemandScience has launched Content-IQ, a proprietary system designed to help B2B organizations restore authority, improve artificial intelligence (AI) visibility,…

News Brief March 9
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So, You've Inherited A Martech Stack: Now What?

So, You’ve Inherited A Martech Stack: Now What?

In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…

Demanding Views February 2
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Channel99 Launches View-Through Analytics Technology

Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital programs. The…

Industry News December 6
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OfferFit Secures $25M In Series B Funding

OfferFit, an automated experimentation marketing technology company, secured $25 million in a Series B funding round led by…

Financial News November 15
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Banzai Launches Certified Partner Program

Banzai Launches Certified Partner Program

Banzai.io, a marketing technology company that provides data-driven marketing and sales solutions, released its Certified Partner Program, which serves…

Industry News August 15
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