Latest In: marketing technology

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Why More CMOs Are Questioning Their Longtime Marketing Stack

I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise…

Demanding Views March 13
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DemandScience’s Content-IQ Increases AI Visibility for B2B Brands

DemandScience has launched Content-IQ, a proprietary system designed to help B2B organizations restore authority, improve artificial intelligence (AI) visibility,…

News Brief March 9
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So, You've Inherited A Martech Stack: Now What?

So, You’ve Inherited A Martech Stack: Now What?

In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…

Demanding Views February 2
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Campaign Optimization Series
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Strategy & Planning Series