Allocadia, a marketing performance management solution, announced it has partnered with Bizible, a B2B marketing attribution and planning software. The partnership will bring the two solutions together as a joint offering designed to help users optimize revenue performance by providing insights into where to invest marketing budget.
With the partnership, the combined solution can tie investment data with revenue data to quantify the ROI of sales and marketing channels, as well as campaigns and programs including paid media, content marketing, sales activities and field marketing.
“Marketing today relies upon the right set of actionable insights to make better decisions than the competition,” said Brewster Stanislaw, VP of Product and Strategy at Bizible, in a statement. “We’re excited to work with the Allocadia team in a shared vision to help marketers optimize their revenue impact.”
Katherine Berry, Co-Founder and Chief Product Officer at Allocadia, added: “Partnering with Bizible is a significant milestone in [our] journey to help marketers spend every dollar with confidence. Regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I. Bizible and Allocadia speak the same language and share the same vision.”
