Digital discoverability is undergoing its most significant transformation in decades, with large language models (LLMs) and artificial intelligence…
Feature January 28
Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed…
Industry News October 12
Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The…
Demanding Views February 28
Welcome back to Demand Gen Report's blog series: Buzzworthy B2B. We've spent the past month watching the latest news and…
Blog August 4
It's no surprise B2B marketers had to make huge adjustments between the first and second quarter of this…
Demanding Views December 14
As marketing teams begin to develop their strategies for 2020, new research from Gartner has revealed that today's…
Industry News October 9
Allocadia, a marketing performance management solution, announced it has partnered with Bizible, a B2B marketing attribution and planning…
Industry News February 27
As the performance of traditional demand generation practices plateaus, many marketers are shifting their budgets to data-driven initiatives…
Industry News November 4
New research from DialogTech, an analytics and automation solution provider, shows that marketers could be missing out on…
Industry News July 23
Marketo announced Marketo Financial Management (MFM), an application to provide marketers with an up-to-date view of marketing spend…
Industry News May 28
According to a report from Accenture, 40% of top marketing executives don't feel prepared to meet their objectives,…
Industry News April 30
One third of B2B marketers say their demand generation budgets will grow by more than 20% in 2013,…
Industry News February 27
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