ANNUITAS has named Tracy Thayne the firm's new SVP of Strategy. The appointment intends to help clients implement demand generation strategies efficiently — allowing for more focus on driving revenue and increasing customer lifetime value.
Thayne has headed global marketing teams for tech companies such as Novell and HP. With more than 25 years of experience, he has also developed strategic programs for Motorola, Amazon, Microsoft, Cisco and other major brands.
"[Thayne's] passion for developing buyer-centric strategies, coupled with a keen understanding of today's complex buying atmosphere, has given him an expert perspective for developing business process and aligning operations with the modern buyer," said Jennifer Harmel, Principal and EVP of Demand Process Strategy for ANNUITAS.