Certain, a provider of event automation solutions, has acquired Gather Digital, a mobile event application suite for enterprises, to strengthen its mobile development and data integration capabilities.
North Carolina-based Gather Digital develops native and mobile web event applications with capabilities such as personalized agendas, event content, live polling, surveys and more. Its engagement apps enable clients to collect mobile insights to help identify intent during events and build deeper relationships with attendees. Certain will leverage Gather Digital to gain insights into the mobile journey to determine an event attendee’s true sentiments.
“Certain is focused on enabling our customers to gather the most relevant data from event attendees to drive better business results from events,” said Peter Micciche, CEO of Certain, in a statement. “By acquiring Gather Digital and the impressive mobile capabilities the team has developed, we’re continuing to invest in our data strategy — and the people at the forefront of delivering innovative technology for world-class enterprises.”