Demandbase has announced the launch of its ABM Innovation Tour, a four-stop virtual experience that will offer access to insights, industry best practices and success stories from leading B2B marketers. The events will take place on June 24, July 8, July 22 and August 5 to provide marketers the opportunity to connect with experts and learn what's next in B2B marketing.
The agenda features presentations from companies such as SAP and KPMG, including:
- “What's Up and What's Next For B2B Marketing,” presented by Gabe Rogol, Chief Executive Officer, and Peter Isaacson, Chief Marketing Officer, Demandbase.
- “Winning New Accounts With Insight-Based Targeting,” with Nick Robinson, Director of Digital Marketing, and Adam Miller, Strategic Programs Lead, SAP.
- “Not Another PowerPoint, Been There Done That,” presented by Kate Levine, Demand Activation Leader, KPMG.
"Despite these unprecedented times, B2B marketers are still expected to hit pipeline quotas,” said Isaacson in a statement. “The ABM Innovation Tour is designed to bring B2B marketers together to share new ideas and learn what's on the horizon of ABM innovation and strategy. Furthermore, the event will provide B2B marketers with the tools to drive growth in any economic climate. This virtual experience will provide B2B marketers with access to valuable insights, the ability to connect with fellow marketers and gather inspiration from industry leaders so they can prepare for what's next in B2B marketing."