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Folloze Expands Exec Team, Announces Funding

Folloze, a B2B customer engagement platform, added two industry veterans to its executive team and announced a second round of funding.

According to a statement, the company hired Randy Brasche as VP of Marketing and Eric Bauer as VP of Alliances and Business Development. Brasche will lead Folloze's product marketing, demand generation and brand-building programs, driving category awareness and growth for the platform. Bauer will build and drive Folloze's Alliance and Business Development strategy, working with ABM leaders to deliver customer solutions.

“The Folloze platform represents the gold standard for creating value-driven experiences at scale, and I'm excited to join the Folloze team to help define the next chapter in B2B marketing,” Brasche said in a statement.

In addition, Folloze secured a Series B funding round of $11 million, led by BGV and with participation from Canvas Ventures, Cervin Ventures, Grayhawk Capital, and SVB. Peter Isaacson, CMO of Demandbase, and Sydney Sloan, CMO of SalesLoft, joined the Folloze advisory board, and Brian Gentile joined the company as chairman of the executive board.

The hiring and funding announcements come on the heels of the company’s Q4 2018 financial news, including a 100% increase in new revenue bookings over the previous quarter, according to a statement. Folloze also signed a record number of new customers, including Edwards Lifesciences, RingCentral and Vistra.