“Many companies struggle to create the volume of stories required to influence potential buyers,” said Mark Organ, Founder and CEO of Influitive, in a statement. “The reality is that in today’s environment, companies need numerous stories for a diverse set of user types and use cases. Upshot enables a high volume of authentic stories for marketers.”
Influitive also announced updates to AdvocateHub, the company’s flagship advocate marketing platform, including:
- Peer-to-peer messaging and personalized profiles;
- New workflow management and reporting enhancements;
- Benchmark reports;
- Email deliverability reports.