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Influitive Launches Customer Story Generation Tool, Updates AdvocateHub Platform

Influitive, an advocate marketing solution, announced it has launched Upshot, a customer story generation tool that the company said can help users create content through customer use cases.

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The tool enables users to source, create, distribute and report customer stories as part of an advocate marketing campaign or as a standalone asset, according to the company.

“Many companies struggle to create the volume of stories required to influence potential buyers,” said Mark Organ, Founder and CEO of Influitive, in a statement. “The reality is that in today’s environment, companies need numerous stories for a diverse set of user types and use cases. Upshot enables a high volume of authentic stories for marketers.”

Influitive also announced updates to AdvocateHub, the company’s flagship advocate marketing platform, including:

  • Peer-to-peer messaging and personalized profiles;
  • New workflow management and reporting enhancements;
  • Benchmark reports;
  • Email deliverability reports.