Exclusive Q&A: Influitive’s Mark Organ Emphasizes Potential Of Advocate Marketing
I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to…
Blog December 20
Latest In: advocate marketing
Influitive Launches Customer Story Generation Tool, Updates AdvocateHub Platform
Influitive, an advocate marketing solution, announced it has launched Upshot, a customer story generation tool that the company…
Industry News January 20
Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout
Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B…
Blog February 10
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Influitive Raises $30.5M For Product Development, Global Expansion
Influitive, an advocate marketing platform provider, has raised $30.5M in a Series B round of funding. The company…
Financial News July 9
Why Referral Programs Fail And How To Help Them Succeed
Most enterprise companies know that referrals are a critical, high-quality and high-value demand generation channel. Advocates are willing…
Demanding Views June 16
AdvocateHub From Influitive
AdvocateHub from Influitive is focused on automating advocate and reference programs for B2B technology companies.
Solution Spotlight February 10
Influitive Unveils New B2B Referral Solution
Influitive announced the launch of Influitive Referrals, a B2B referral solution designed to help marketers generate more sales-ready…
Industry News October 17
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