Influitive Unveils New B2B Referral Solution

Published: October 17, 2013

Influitive announced the launch of Influitive Referrals, a B2B referral solution designed to help marketers generate more sales-ready leads from customers and partners.

Influitive Referrals, which is integrated with Salesforce and LinkedIn, can suggest potential referral names from your advocate’s social networks.


{loadposition SPIAA}Within the company’s marketing platform AdvocateHub, Influitive Referrals addresses some of the common challenges associated with advocate marketing, according to company officials.

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“Nothing fires up sales teams more than happy customers referring motivated buyers,” said Mark Organ, CEO and Co-founder of Influitive. “Our approach is simple: if you want more referral leads, develop a program to tap into the passion of your advocates, fans and evangelists.”


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