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Infusionsoft Launches Personalization, UI Updates To Platform

Source: Infusionsoft Source: Infusionsoft

Infusionsoft, the small business CRM, sales and marketing software, unveiled updates to its platform designed to simplify the user interface and provide industry-specific templates to implement better, more personalized marketing initiatives.

Available to all new customers, the UI updates and templates aim to increase productivity and efficiency for SMB companies setting up emails and landing pages for their marketing campaigns. The company also noted that more than 1,000 integrations with third-party apps and platforms position Infusionsoft users to easily access and analyze marketing data in a single location.

Other new updates to the Infusionsoft platform include:

  • A brand new visual sales pipeline designed to make it easy to create a customizable sales process;
  • A redesigned mobile experience that aims to help SMBs be productive while on the go; and
  • Access to on-demand marketing coaches and 1,500 Infusionsoft partners with specialized expertise for any industry.

“Ease and simplicity is the name of the game for SMBs,” said Clate Mask, CEO of Infusionsoft, in an interview with Demand Gen Report. “Our goal is to simplify growth, and the new Infusionsoft is really allowing us to expand our market and take our product to small businesses. The new platform allows us to take our software to the everyday small business that wants to deliver great services. We can now serve our customers in a way that we believe is the key to helping SMBs succeed in a busy climate.”