Invoca, an AI-powered call tracking and analytics platform, has partnered with digital experiences analytics solution Decibel to enable marketing teams to optimize their digital experience and increase conversion rates, revenue and customer retention.
The integration combines Invoca’s conversational analytics and Decibel’s digital experience data to create session-level insights that provide users with navigation data, such as what pages they visited, what they clicked, what sessions were played, etc. Decibel’s Digital Experience Score solution is designed to rate these individual website interactions as “good, average or poor” based on the outcomes of the consumers’ phone conversations.
“In today’s environment, consumers are increasingly turning to online shopping, even for expensive or complex purchases that were once made face-to-face,” said Cathie Brunnick, VP of Partnerships and Alliances at Invoca, in a statement. “This, paired with the fact that cart abandonment rates are higher than ever, signals a massive opportunity for brands to optimize the digital experience for more conversions and revenue. By integrating Invoca with Decibel, brands can finally understand the full breadth of customer needs in order to optimize the online buying experience and drive more revenue.”