The Conversion Reversal Most Demand Gen Teams Haven’t Priced In
In March 2025, artificial intelligence (AI)-referred traffic to U.S. retail sites converted 38% worse than everything else. By…
Demanding Views July 24
Latest In: conversion rates
Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…
News Brief October 30
Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting
Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline,…
News Brief June 30
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Integrate Unveils Demand Acceleration Platform To Improve Conversion Rates
Integrate, a precision demand marketing (PDM) platform, announced its new Demand Acceleration Platform (DAP), a solution that is…
Industry News March 25
Invoca Integrates With Decibel To Help Optimize Digital Experiences
Invoca, an AI-powered call tracking and analytics platform, has partnered with digital experiences analytics solution Decibel to enable…
Industry News July 20
LeadsRx Launches Version 3.0 Of Attribution Platform
LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to…
Solution Spotlight May 4
AuditFile Achieves Conversion Rates 3X Higher Than SaaS Industry Average
AuditFile, a cloud-based audit automation software, needed a solution that would allow its team to develop and implement a…
Case Studies August 14
Evergage’s Web Personalization Platform
Evergage recently upgraded its real-time, behavior-based web personalization platform with features designed to improve customer engagement. The new…
Solution Spotlight November 6
Testing: 5 Steps To Find The Right Formula For Effective Emails
By Jeff Revoy, Chief Product, Marketing and Strategy Officer, iContact Testing is the most effective, most often overlooked,…
Industry News July 19Email Conversion Rates Climb 16% In Q4; Reach Highest Rate In Two Years
Conversion rates of commercial email campaigns increased an average of 16.1% in the fourth quarter of 2010, compared…
Industry News March 15
5 Tips to Improve Conversion Rates
By Jason Stewart, Senior Manager, Demand Generation, Demandbase It's not hard to find a list of tips aimed…
Demanding Views June 1
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