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LinkedIn Updates Pages To Boost Employee Engagement, Brand Awareness

LinkedIn has updated its Pages offering with new features designed to boost employee engagement and develop a more human side to organizations. The updates are in addition to the many updated LinkedIn features this year, including a new engagement API for deeper audience insights, an updated Campaign Manager to deliver a full-funnel experience and a new Sales Navigator homepage to boost sales efficiency.

The new updates are designed to help companies and employees optimize their LinkedIn page, as well as enable employees to be the company’s most powerful advocate. With the added Employee Notification tool, employees can be alerted of new company posts to share with their network.

Other features include:

  • Kudos and Team Moments – This feature enables page admins to highlight outstanding work, welcome new team members and spotlight employees for pivotal moments in the company via a custom content format; and
  • A Completion Meter – The completion meter identifies missing fields and points out new features to admins that can be leveraged to generate more page views. Page completion can also further unlock Content Suggestions, which shows trending material from target audiences.

“A company's employees are their most important asset — they can help grow their company's community by sharing important updates, or by recognizing great work from their colleagues," said Rishi Jobanputra, Senior Director of Product Management at LinkedIn, in a statement to Demand Gen Report. "That’s why we’re excited about the latest features for LinkedIn Pages because they make it easier for owners and page admins to highlight company happenings and celebrate their team.”