From Brand Awareness to Pipeline: How Marketbridge Grew Avalara Share of Voice In One Sprint
Key Takeaways Marketbridge built a “saturated sprint” for Avalara during Tax Day season, surrounding buyers with a consistent…
Case Studies October 22
Latest In: brand awareness
Demandbase: ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year
Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising…
News Brief August 12
How Adwave Enabled Patriot Auto Group to Expand Its Reach, Grow Sales With CTV: Demand Gen Report Case Study
Key Takeaways Patriot Auto Group used AI-generated connected TV ads to lift showroom visits 34% in four months,…
Case Studies July 9
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
10Fold: Majority of B2B Marketers Plan to Increase Spend in 2026
B2B marketers head into the new year with more to spend and a renewed focus on brand visibility,…
News Brief January 5
AI Search Surpasses SEO in How B2B Buyers Find Content
To reach B2B tech buyers, marketers need to be focused on social media, paid media, video and research…
News Brief October 13
Come On B2B, Let’s Go Party! 4 Lessons From ‘Barbie’
The “Barbie” movie's marketing is everything — and B2B is just Ken. Through a combination of paid and unpaid…
Blog July 18
Plagued By A Performance Plateau? Stop Over-Indexing On Demand & Try This Instead
B2B marketers are accustomed to seeing their sales pipeline increase with demand-focused marketing. And while that works in…
Demanding Views May 12
Enable Long-Term ABM Growth With These 5 Steps
B2B marketing has reached an inflection point: Changing market dynamics and data privacy trends have left marketing teams…
Demanding Views October 28
How LHP Grew Average Lead Value By 3X
As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation…
Case Studies October 19
Influitive Acquires PostBeyond To Streamline Brand Advocacy & Awareness
Influitive Corporation, an engagement software provider for customer advocacy and online communities, acquired PostBeyond, a venture-backed SaaS company…
Industry News December 13
B2B & Chill: An Analysis Of On-Demand Streaming Services In Marketing
Consumer streaming services hold the lion's share of the at-home entertainment market, with predictions estimating these services will…
Industry News October 6
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