How Adwave Enabled Patriot Auto Group to Expand Its Reach, Grow Sales With CTV: Demand Gen Report Case Study
Key Takeaways Patriot Auto Group used AI-generated connected TV ads to lift showroom visits 34% in four months,…
Case Studies July 9
Latest In: brand awareness
10Fold: $1M Marketing Budgets Are Baseline for B2B Growth
Seven-figure annual marketing budgets are no longer exceptional in B2B technology as a new report from 10Fold found…
News Brief February 17
10Fold: Majority of B2B Marketers Plan to Increase Spend in 2026
B2B marketers head into the new year with more to spend and a renewed focus on brand visibility,…
News Brief January 5
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
Come On B2B, Let’s Go Party! 4 Lessons From ‘Barbie’
The “Barbie” movie's marketing is everything — and B2B is just Ken. Through a combination of paid and unpaid…
Blog July 18
Plagued By A Performance Plateau? Stop Over-Indexing On Demand & Try This Instead
B2B marketers are accustomed to seeing their sales pipeline increase with demand-focused marketing. And while that works in…
Demanding Views May 12
Enable Long-Term ABM Growth With These 5 Steps
B2B marketing has reached an inflection point: Changing market dynamics and data privacy trends have left marketing teams…
Demanding Views October 28
How LHP Grew Average Lead Value By 3X
As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation…
Case Studies October 19
Influitive Acquires PostBeyond To Streamline Brand Advocacy & Awareness
Influitive Corporation, an engagement software provider for customer advocacy and online communities, acquired PostBeyond, a venture-backed SaaS company…
Industry News December 13
B2B & Chill: An Analysis Of On-Demand Streaming Services In Marketing
Consumer streaming services hold the lion's share of the at-home entertainment market, with predictions estimating these services will…
Industry News October 6
Ceros Welcomes New CMO & VP of Business Development, Partnerships
Ceros, a content creation platform, hired Jamie Gier as CMO and Tom Hewitt as VP, Business Development and…
Industry News May 25
Turning Customers From Buyers To Ambassadors
It appears that the customer experience is becoming a two-way street. According to new research, there are increasing…
Blog March 10
Resources
