Account-based marketing (ABM) platform provider Madison Logic has acquired Internal Results, a B2B lead generation solutions provider, for an undisclosed fee. The acquisition aims to expand Madison Logic’s international reach and provide its users with a combined database that can enhance ABM marketing campaigns.
Madison Logic states that Internal Results will operate as a stand-alone business within the company and support their direct customers in the EMEA. The announcement comes roughly one year after the company unveiled its ABM solution designed to use intent data to define company targets. Madison Logic has since seen notable growth, noting a 72% increase in revenue year-over-year.
"Internal Results provides a valuable data set that allows us to better serve the ABM needs of our growing roster of global B2B clients," says Tom O'Regan, CEO of Madison Logic, in a statement. "Bringing together Internal Results' database with Madison Logic's B2B data will give marketers unprecedented reach and access to the most comprehensive solutions available."
O'Regan added that the "depth and breadth of coverage enhances Madison Logic’s targeting abilities, reporting and analytics based on engagement as well as segmentation."