Mediafly, a sales enablement and content management platform, completed a $25 million growth round of funding. The round was led by existing investors Boathouse Capital, which provided equity, and Sterling National Bank, which provided senior debt.
The company plans to use the funds to improve its product and market position and increase team resources across the entire organization. Key areas of focus include product innovation, global sales expansion, customer success, consulting services and marketing.
“I am incredibly excited by the faith that our existing investors and new banking partner have placed in us,” said John Evarts, President and COO of Mediafly, in a statement. “This influx of fresh capital will allow us to accelerate value creation, ensuring we continue to provide our customers with the return on investment, innovation and empathy they have come to expect as a part of the Mediafly family. Adding ‘flyers’ to our product, customer success, sales and marketing teams will allow us to accelerate solution enhancements, augment our best-in-class sales and customer experience, and ensure our messaging and sales content successfully communicates what makes working with Mediafly so special.”