Pypestream, an enterprise conversational AI platform, has launched a Conversational Ads tool designed to help businesses engage with prospects and customers at scale through personalized, interactive display ads.
Conversational Ads aims to transform present-day display ads by incorporating conversational AI alongside features such as video, carousels and surveys, to create authentic two-way interactions between consumers and brands at scale. The solution uses Pypestream’s AI to provide personalized recommendations for consumers based on a business’ consumer data and previous interactions.
“Banner blindness has forced brands to make their ads bigger, bolder and brighter,” said Richard Smullen, CEO of Pypestream, in a statement. “Unfortunately, this strategy has exemplified the ‘law of diminishing returns’ in that consumers are just getting more annoyed and ‘turned off.’ The answer is not to get louder but to get smarter, to get more personal, and with that, better understand the consumers and their intent. Conversational Ads powered by AI achieve this at scale and as these new ad units gain adoption, the entire advertising landscape will shift to ongoing dialogues.”
