6sense to OfferAI-Recommended Leads, Measurable ROI in August
Key Takeaways 6sense’s new AI-Recommended Leads feature closes the gap between account engagement and sales action by surfacing…
News Brief July 27
Latest In: account engagement
What ABM Tactics Deliver the Highest ROI? The 2026 Account Based Marketing Benchmark Survey Provides the Answers
Key takeaways Personalized content is the highest-ROI ABM tactic at 47%, making relevance one of the strongest drivers…
Blog June 25
Borrowing A Page From A Professor’s ABM Playbook
The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle…
Blog September 20
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Demandbase Unifies Sales Intelligence & Account Engagement Insights
Demandbase, an end-to-end ABM platform, released a unified sales intelligence and account engagement platform that directly integrates into…
Industry News July 20
6sense Revenue AI Seeks To Align Revenue Teams
6sense, an account engagement platform, released its 6sense Revenue AI program to capture anonymous buying signals, target accounts and recommend…
Solution Spotlight May 4
Agent3 Acquires Oneninefive To Accelerate Delivery Of Account-Centric Demand Gen At Scale
Agent3, an end-to-end ABM provider, acquired demand generation specialist oneninefive to help enhance its ability to deliver account-centric…
Industry News February 2
6sense Closes $200M Series E Round, Increases Valuation To $5.2B
6sense, an account engagement platform, secured $200 million in a Series E funding round, bringing its total valuation to…
Financial News January 24
6sense Acquires Slintel To Enhance Intent Analysis Capabilities
6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that…
Industry News October 6
#B2BSMX Recap: How Revenue Innovators Factor Into ABM/ABX Programs
It's become an unwritten rule in modern B2B marketing: You can't host an event without spotlighting account-based marketing's…
Industry News August 17
Drift & SalesLoft Form Partnership To Strengthen Sales Enablement
Revenue acceleration platform Drift partnered with SalesLoft, a sales engagement provider, to equip sellers for hyper-personalized communication with…
Industry News August 16
Influ2 Unveils New Audience Discovery Capabilities
Influ2, a B2B person-based marketing platform, unveiled Audience Discovery, a new feature designed to uncover target accounts based…
Industry News August 13
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