Demandbase Unifies Sales Intelligence & Account Engagement Insights

Published: July 20, 2022

Demandbase, an end-to-end ABM platform, released a unified sales intelligence and account engagement platform that directly integrates into a user’s CRM. The new platform seeks to bring together first-party and behavioral data from Demandbase ABX Cloud and third-party data from Demandbase Sales Intelligence Cloud to visualize account intelligence in a single instance.

The solution is designed to provide B2B sellers with access to all the information they need to spot and close larger deals faster by helping teams understand where and when to engage target accounts. Specific features include:

  • The incorporation of engagement, company and people data directly in the CRM to provide users with a single view into their accounts;
  • Insights into historical timelines of all activities, product and competitor intent, persona-based engagement heatmaps and more; and
  • Deeper visibility into every account’s potential and their location in the buyer’s journey.

“The beauty of this unified sales UI is that all the data a salesperson needs is readily accessible, right in the CRM where they’re already working,” said Allison Metcalfe, Chief Revenue Officer of Demandbase, in a statement. “It’s revolutionary for sales teams. No more toggling between systems or wasting time in generic outreach that doesn’t drive sales. Instead, they’ll have deeper insights and greater visibility into prospective deals, gaining knowledge about what buyers are doing around the web, what they engage with, who to contact (and how) and what the most relevant messaging is. The actionability, productivity and efficacy of such functionality is practically limitless.” 

Get the latest B2B Marketing News & Trends delivered directly to your inbox!
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series