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Radius Releases New Customer Data Platform

Source: Radius Source: Radius

Radius, a data and predictive marketing software provider, unveiled Radius Unify, a new B2B customer data platform that aims to improve customer data and streamline pipeline.

The platform is designed to use data from Radius’ Network of Record to refresh and enhance business data, as well as provide a 360-degree view of prospects, improve targeting and more.

"Existing go-to-market systems have reached their limit for B2B marketers," said Darian Shirazi, Radius Founder and CEO, in a statement. "With Radius Unify, our customers now have real-time access to their entire universe of data on customers and prospects, giving them the data foundation to successfully execute digital transformation, omnichannel [marketing], ABM and customer experience strategies."