Insider One Acquires Bluecore
Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…
News Brief June 4
Latest In: CDP
Why More CMOs Are Questioning Their Longtime Marketing Stack
I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise…
Demanding Views March 13
B2B Marketers Need to Know AEO – Answer Engine Optimization
Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which…
Demanding Views October 24
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing
Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data…
Industry News February 7
Demandbase Announces Collaboration With Microsoft CDP & Dynamics 365 Customer Insights
Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft's CDP and Dynamics 365 Customer Insights…
Industry News November 10
Terminus Introduces Free Data Audit To Improve GTM Data Accuracy
Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data.…
Industry News October 28
Q&A With Adobe’s Brian Glover: The New Era Of CX Initiatives
Adobe released two new CDPs — B2B and business-to-person (B2P) — for its Experience Cloud, which seeks to…
Industry News October 19
Optimizely Acquires Zaius To Improve Digital Experience Creation
Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer…
Industry News March 22
Oracle CX Updates CDP Platform For Improved Customer Data Management
Oracle CX, a customer experience cloud, has announced new innovations for its CDP platform Oracle Unity. The new…
Industry News October 1
5 Ways To Make Your CDP Data Chewable
Kids can't swallow pills, so children's vitamins are offered in chewable forms instead. While the ingredients matter, the…
Demanding Views June 12
Salesforce Acquires Evergage
Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of…
Industry News February 3
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