RollWorks, an account-based platform, has partnered with intent data aggregator Bombora to launch Account Intent as a part of their platform’s Identification solution. The newctool is designed to identify in-market companies based on buyer’s intent, allowing B2B marketers to make informed decisions about which accounts to target in their ABM strategy.
Account Intent will use Bombora’s Surge Score solution, which aims to help identify active accounts faster by integrating the solution directly into RollWork’s Account-Based Platform, allowing marketers to properly gauge how active a target account activity by intent percentage.
“We are thrilled that this partnership with Bombora allows our customers to take advantage of Account Intent data in a seamless way within the RollWorks Account-Based Platform so they can win new business and drive account growth at scale,” said Mike Stocker, VP of Strategic Partnerships at RollWorks, in a statement. “RollWorks chose to partner with Bombora because its Company Surge ® Score data uniquely measures intent signals across many data and content sources, establishes a baseline of activity for specific accounts, and then measures account-based increases in content consumption around specific topics.”